Leading PreSales · 2026-08-28 · 6 min
Stop banning price talk. Define the exact words your SEs say when the customer asks. Ava's SE quoted an eight-month-old price with no AE on the call, and the walk-back cost more than the number ever could. She and Nate work out the one sentence every SE should say - and the directory that keeps it from sounding like a dodge. What Nate and Ava discuss Why the walk-back damages credibility more than the wrong number ever does The default sentence, and how to make it a trade instead of a deflection Nate's addition: a directory of what your team IS allowed to say out loud The move Write the one sentence your SEs use when asked about price, in writing, this week. Pair it with a short directory of numbers they may say out loud, and have them rehearse it in the next team meeting. Resources & Links: paths.to/presales Book a Discovery Call: calendly.com/serockstars-tim/discovery-call
Your SEs Don't Need the Price List. They Need the Metric. [57]63 / 100Thirty Seconds That Sells [45]52 / 100The Seven-Figure Promotion [58]400 Licenses Is Not a Number [55]When 'Show Nothing Extra' Becomes Handcuffs [54]