Leading in Ecommerce · 37 min
Podcast Summary In this episode, Tyler Gregg, Director of Operations at Ampd, shares his knowledge about connecting Google and Amazon to bring more traffic to brands. Tyler starts by giving a short recap of his experience at the recent Accelerate event, then he dives into Ampd’s data perspective. He explains why you should focus on driving Google traffic to Amazon, how the ripple effect plays a role in purchases, and how you should experiment with Google. One tip of advice is to build your brand on Amazon. Tyler provides several specific examples of how to do so. If you have a brand on Amazon, this episode is a must listen. Episode Outline [00:35] Introduction to Tyler [01:03] Accelerate recap [03:33] About Ampd [07:55] Benefits connecting Google and Amazon [12:12] Capitalizing on a captive audience [15:19] Tyler’s background [17:41] Innovation with onboarding [20:42] Innovation in brands through data [24:27] Branding on Amazon [30:18] Amdp’s roadmap [31:57] How to win as a brand [33:15] Delegation [35:45] Learn more at ampd.io
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