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Leadership Launchpad

Hosted by Matt Gjertsen - Better Every Day Studios

Welcome to the Leadership Launchpad where we help technical managers improve themselves, their teams, and their organizations.

191 episodes · publishes weekly · latest 2026-06-23

Rank

#161

Substance

48.3

/ 100

Scored 2026-06
Updated monthly

HR rank

#16 of 97

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Across the index

#161 of 857

Substance

Top 19%

outscores 81% of the index

Why it scores where it does

Leadership Launchpad ranks #161 on The B2B Podcast Index with a substance score of 48.3 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and insight density. Roy Samson is a genuine aerospace technical training practitioner with hands-on SpaceX-adjacent experience training technicians to NASA workmanship standards - real operational credibility. However, he is not a senior decision-maker or widely recognized expert, and the host is also a training practitioner rather than a senior operator, limiting the ceiling of insight.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

9.7 / 20

The episode contains a handful of genuinely useful frameworks - building a training program from skills list to training records to quality criteria to methods, the OS of quality concept, and OJT as a leadership on-ramp - but these are surrounded by considerable padding, repeated affirmations ('yeah, yeah'), and advice like 'make it fun' and 'be curious' that adds little for a working operator. The ratio of signal to noise is mediocre.

“the very first thing I would do is create a list of what skills are needed to do this job. And then two record who trained you to do it and when did they train you to do it?”

“I don't treat it like an organization, I try to treat it like an organism. And what does every successful organism need to have one is the ability to duplicate itself.”

Originality

9.0 / 20

The 'design training for Mars, not launch' framing is a genuinely memorable inversion and the organism-vs-organization metaphor is fresh, but the bulk of the episode recycles standard L&D thinking (mastery vs. passing scores, make it fun, be curious, find SMEs) dressed in aerospace language rather than offering truly counterintuitive arguments.

“I try to build a training program for technicians trying to send a rocket back.”

“it takes a million things to go right to get a rocket off the pad. It only takes one thing to go wrong to have a really catastrophic failure.”

Guest Caliber

12.3 / 20

Roy Samson is a genuine aerospace technical training practitioner with hands-on SpaceX-adjacent experience training technicians to NASA workmanship standards - real operational credibility. However, he is not a senior decision-maker or widely recognized expert, and the host is also a training practitioner rather than a senior operator, limiting the ceiling of insight.

“I had zero training experience when I got hired, uh, as a technical trainer. And um, the quote that I would give my manager back then was, we are trying to challenge NASA. Why would I hire somebody who's been doing that for 20 years?”

“I wasn't comfortable allowing somebody with the workmanship quality that I was seeing to work on a rocket where astronauts could possibly go.”

Specificity & Evidence

9.0 / 20

A few concrete anchors exist - NASA's 80% workmanship threshold, the specific student anecdote, AS9100 and FAA compliance references, and the thermodynamics professor F14 wing story - but hard outcome data, defect-rate metrics, program timelines, or cost figures are entirely absent, and most claims remain at the level of principle rather than proof.

“What NASA wants, NASA wants 80% on workmanship. Which means, like, if I take away a certain number of points, you will pass this course, you will get certified.”

“an 80% could be five defects. And are you willing to tolerate five defects?”

Conversational Craft

8.3 / 20

The host does land a few genuine follow-up prompts ('say more on that, like an operating system for quality') and frames the three-audience structure clearly at the top, but he rarely challenges claims, frequently answers his own questions with long monologues, and the live audience Q&A section is muddled with poor audio and paraphrasing that loses precision.

“Um, say, you got to say more on that. Like an operating system for quality.”

“the wolf watching the hen house. Yeah. It's like this, it's this crazy conflict of interest.”

Standout episodes

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 60 tracked in total.

Frequently asked

What is Leadership Launchpad's substance score?
Leadership Launchpad scores 48.3 out of 100 for substance and ranks #161 on The B2B Podcast Index. That puts it ahead of 81% of the B2B podcasts we rank and #16 of 97 in HR. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Leadership Launchpad worth listening to?
Yes - Leadership Launchpad outscores 81% of the B2B hr podcasts and shows we rank on substance, so a hr operator is likely to come away with something useful.
Who hosts Leadership Launchpad?
Leadership Launchpad is hosted by Matt Gjertsen - Better Every Day Studios.
How often does Leadership Launchpad publish?
Leadership Launchpad publishes weekly, has 191 episodes, released its most recent episode on 2026-06-23.
Which Leadership Launchpad episode should I start with?
Our highest-scoring recent episode is "Building a Training Program for a Technical Team with Roy Samson" (51/100) - a good place to start.

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