The Question Every Business Owner Should Be Asking Themselves

Episode notes

Most business owners can rattle off their revenue, their pipeline, and their biggest headaches. Almost none can answer this one. What is the business actually doing to serve you in your life? Krystn Macomber asks her clients that before anything else. She's a fractional Chief Growth Officer who helps small government contractors stop chasing every shiny opportunity and actually build a strategy. In this episode, Krystn and BJ get into the BD curse of always saying "maybe we can win this," why the first year of her own business was the easy one, where AI actually helps in marketing and where it falls flat, and the rule she made about saying yes to the scary stuff. If you run a business or you're sitting in corporate thinking about leaving, this one has something you can use this week.

• The Leadership Lesson Hidden in America's Story64 / 100
• Your Project Managers Are CEOs in Training. Are You Developing Them Like It?
• How to Be the Parent Your Young Athlete Actually Needs
• The 2 Words Every Leader Should Say More Often
• Championship Coach: Your Team Is Only as Good as Your Least Committed Person