
Hosted by The Institute of Leadership
Every month, the Institute of Leadership's CEO, John Mark Williams, is joined by senior leaders from around the world to discuss their real-life experiences of everyday leadership practice, challenge outdated leadership practices and offer a fresh take on the issues that today's leaders face.
45 episodes · publishes monthly · latest 2025-06-20 · ~31 min/episode
Rank
#3972
Substance
56.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3972 of 6182
Substance
Top 64%
outscores 36% of the index
Leadership at the edge ranks #3972 on The B2B Podcast Index with a substance score of 56.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Adrian Goddard is a genuine practitioner - commercial director at a professional institute with over a decade in payroll, real international team leadership, and formal coaching credentials - which keeps him out of the 'pure thought-leader' tier. However, he has not built or scaled something of notable magnitude and the domain (a professional membership body's commercial function) limits the breadth of transferable insight.
Averaged across 1 recently scored episode, with cited evidence.
The episode contains occasional genuine observations, notably the recognition asymmetry between commercial and payroll roles, and a concrete example of compassion requirements in payroll around neonatal/bereavement situations. However, these are surrounded by large amounts of personal biographical throat-clearing, generic leadership truisms, and filler that dilutes the payload considerably.
“Within a payroll setting, if you deliver what you need to deliver on time and it's. Right. It's a standard, isn't it? Exactly. And it's not so recognized. So then if you think about, if you're in a situation whereby you're not recognized and you're not praised...But at the same time, if things go wrong, you're criticized”
“an individual, a lady, had given birth...She had twins. But one of them passed away before the other...the advisory team was asked if one has passed away and been delivered, but the other's still alive. When does the neonatal care kick in and when does the bereavement leave kick in?”
The episode recycles some of the most ubiquitous leadership maxims in circulation - the two-ears-one-mouth saying, the Maya Angelou paraphrase about how people remember feelings, and the Simon Sinek-adjacent 'start with why' point - without adding any new angle or critique. The payroll-sector recognition gap is mildly fresh but not developed rigorously.
“people might not remember what you did, and they might not remember what you said. But they'll remember how you made them feel”
“you've got two ears and one mouth, so listen twice as much as you speak”
Adrian Goddard is a genuine practitioner - commercial director at a professional institute with over a decade in payroll, real international team leadership, and formal coaching credentials - which keeps him out of the 'pure thought-leader' tier. However, he has not built or scaled something of notable magnitude and the domain (a professional membership body's commercial function) limits the breadth of transferable insight.
“I've been in the payroll industry since 2012”
“I'm responsible for six leaders within the institute”
The episode offers personal timeline markers and a handful of vivid anecdotes (the twins bereavement payroll case, the independent leader who still wanted weekly check-ins) but is almost entirely devoid of business metrics, revenue figures, team performance data, or named organisations. Evidence is personal and biographical rather than commercial or empirical.
“an individual, a lady, had given birth...She had twins. But one of them. One of them passed away before the other”
“I became, um, a mental health first aider, uh, because I'd, um, I'd lost my sister a number of years...that was back in 2018”
The host asks broadly signposted, soft questions and rarely follows up with pressure or challenge; she frequently finishes the guest's sentences, injects her own anecdotes at length, and affirms almost every answer without probing. There is no productive disagreement or drilling into any claim, reducing the conversation to a comfortable PR chat.
“Tell me more. Why is coaching so important to every leader?”
“I'm going to make sure I put that time my diary for my lunch break. So before we wrap up today”
2025-06-20
First period on the Index - history builds from here.
1 scored on substance · 45 tracked in total.
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