Embedded Finance Special Series: Owning the Payments Experience with John Badovinac, Flute | Episode 522

Episode notes

This episode is part of our Embedded Finance Podcast Series, exploring the strategies, opportunities and challenges shaping the future of embedded finance. The series is leading up to Embedify ’26, the Embedded Finance Summit for vertical SaaS leaders, taking place October 13 in Lehi, Utah. To learn more visit embedify2026.com . Payments don’t fail because the API is hard. They fail because the experience is forgettable and customers never adopt it. We talk with John Badovinac, SVP of Embedded Commerce at Flute, about what vertical SaaS leaders can do differently when they want to own the payments experience and turn it into a real line of business. We get practical on the building blocks: how to model profitability, pick a pricing policy that matches your go-to-market, and design onboarding that feels native inside your product. John explains why “launching” is only the start and how the best platforms drive payment adoption by placing invoicing, text-to-pay, stored credentials, and checkout moments directly inside the workflow users already live in. Then we look forward.

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