LEADERS IN CONSULTING · 2026-05-06 · 1h 1m
Send us Fan Mail The most dangerous place in consulting today isn’t the bottom… It’s the middle. Mid-sized consulting firms continue to grow, but many are becoming structurally fragile without realizing it. In this episode, Amol Punekar, Regional Director of Business for the UK and EU at Lyzr AI, explains why only service-led models create non-durable revenue and increasing pressure over time. He outlines how firms get squeezed between scaled incumbents and niche specialists - and why competing on effort is no longer viable. The conversation explores how productized, IP-led offerings change revenue quality, improve margins, and create long-term defensibility, along with what it actually takes to make that shift inside a consulting organization. You’ll learn: 1. Why service-led consulting creates fragile, reset-every-year revenue 2. How the “squeezed middle” makes mid-sized firms structurally vulnerable 3. What productized services change in margins, win rates, and positioning 4. How to identify what to productize using the “three-time rule” 5.
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