Lead with Heart · 2025-06-03 · 39 min
What does it really mean to tell stories with heart - and without harm? In this deeply moving and practical episode of the Lead with Heart Podcast, I’m joined by my brilliant friend Diana Farias Heinrich, CEO of Habrá Marketing and the visionary behind the EQUAstory Framework and the Ethical Nonprofit Summit. Together, we explore the complex terrain of ethical storytelling in the nonprofit sector. Diana shares her journey from a first-time fundraiser to a leader in ethical marketing, including the powerful moment that transformed how she approached storytelling forever. We unpack how stories can unintentionally exploit and what true informed consent really looks like.
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