
Lawyer Unleashed · 2026-06-16 · 33 min
Building a book of business is the only thing standing between a legal career you control and one that controls you - and firms never teach you how to do it. Steve Fretzin has coached hundreds of lawyers to stop chasing dead leads, stop giving away free consulting, and finally build the practice that gives them their life back. Steve Fretzin is a business development coach, author, and host of the Be That Lawyer and Future Rainmakers podcasts, specialising exclusively in helping lawyers build their books of business. He works with lawyers across the US and globally, running Rainmaker Roundtables and teaching his sales-free selling methodology to lawyers at every stage of their careers.