LawNext · 2026-06-22 · 39 min
Once upon a time, a legal tech vendor's goal in getting seen by potential customers was to rank on the first page of Google search. But in the age of AI, that is no longer enough. Now, when a potential buyer asks ChatGPT, Claude or Gemini to recommend a vendor, what matters is whether the company shows up in the answer the AI generates. And that, increasingly, depends on who is quoting you, citing you, and treating you as the authority in your category. On this episode of LawNext, host Bob Ambrogi talks with two legal marketing and communications leaders who are seeking to help their clients get ahead of that shift. Amy Juers is CEO of Edge Marketing , a firm she founded in 1997 that serves clients across legal technology and accounting. Valerie Chan is CEO of Plat4orm , a strategic communications firm working across legal, cybersecurity, AI, and other regulated industries. Last week, these longtime competitors announced a strategic partnership and a new framework they call the Trusted Answer Growth System, designed to help companies adapt to how buyers research and shortlist vendors in AI-driven search.
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