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Index/AI & Data/Law Practice Today
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Rethinking Business Development: Small Actions, Stronger Relationships

Law Practice Today · 2026-05-11 · 18 min

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Episode notes

On the Law Practice podcast, host Terrell Turner welcomes back Deb Feder, a former big law and in-house lawyer turned consultant, to discuss practical business development and client relationship strategies for lawyers. Feder explains her approach to business development as three parts: growing your network, nurturing relationships, and sharing expertise, emphasizing that it’s often overcomplicated and can be done in small daily actions. She encourages simple, human connections (starting with “hello”), asking better client-focused questions, and avoiding assumptions, such as making AI the center of every client conversation; instead, lawyers should gauge clients’ interest and use AI tools thoughtfully without sacrificing trust. Feder advises building habits early and shares quick examples like check-ins, follow-ups after conferences, and keeping topic lists, along with a monthly calendar of five-minute tasks available on her website.

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