Lancefield on the Line · 2026-06-10 · 32 min
What does strategy really mean when the word is everywhere, yet real strategic practice remains so rare? In this solo episode, David Lancefield takes on one of the most overused and misunderstood ideas in business. Drawing on nearly 30 years advising CEOs, C-suite leaders, founders, and leadership teams, he makes the case for a broader, more practical, and more human view of strategy. David explores why strategy so often gets trapped in decks, town halls, and top-level statements, while people across organisations are left unclear on the choices they can make and the contribution they can bring. He argues for a different approach: one that connects strategy with foresight, participation, ecosystems, self-management, and the wise use of AI - and brings it into the everyday moments that shape how we live and lead. If you want to think more clearly, act more intentionally, and raise your strategic game in your organisation, your team, and your own life, this episode will give you a fresh lens and a practical way forward.
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