King Moves · 2026-07-28 · 10 min
Everyone's chasing leads. Almost nobody's chasing the one thing that actually makes leads come to them. In this episode, Ethan King and Justin King challenge the way most business owners think about growth. While everyone else is buying ads, tweaking funnels, and hunting the next lead magnet, the kings make a case for something quieter and far more powerful, a principle they've both watched play out in their own careers on opposite sides of the world. Justin comes back from a trip to find new opportunities already waiting in his inbox. Ethan shares a story about his son that started at a random pizza shop and unexpectedly boosted his professional acting career. Then they dig into the runaway success of the indie film Obsession, a $750,000 movie that's earned nearly half a billion dollars, and what it reveals about standing out in a market drowning in sameness.
Three New Types of Vacation That Will Change Your Life | Ep. 14361 / 100How to Brag About Yourself Without Sounding Like a Jerk | Ep. 13957 / 100What If Your Best Content Strategy Is No Strategy at All? | Ep. 13744 / 100How You Become Irreplaceable in an AI-Driven World | Ep. 13638 / 100How to Clone Yourself and Get Superpowers | Ep. 13554 / 100