Keep Optimising · 30 min
Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002. In this episode, returning guest Sam breaks down how large Shopify brands should be structuring their product data and taxonomy to succeed in both SEO and the fast-evolving world of AI search. He talks about practical fixes that can improve visibility, customer experience, and organic growth - and why getting your data foundations right now will pay off across every channel. Dive in: [05:39] AI Strategies for Shopify Brands [07:51] Store Success Depends on Structure [12:31] Optimizing Shopify Data for AI [16:38] "Shopify's AI-Powered FAQ Tool" [19:44] AI Search and Shopify Shipping [20:44] "AI, Shopping, and SEO Challenges" [22:27] Insider Tips from Sam! Clean, structured product data is now your biggest growth lever AI search and SEO both rely on clear, structured product data. If your data is messy, incomplete, or spread across systems, you will lose visibility. Treat Shopify as your single source of truth. Fill in standard fields like product type, category, materials, and key attributes.
Email & SMS: Data-Driven Welcome Campaigns - Insights from Samantha Burmeister
Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie GoalsSEO GEO: How eCommerce Brands Can Improve AI Search Visibility On-Site and Off-Site with Emily Richardson, KNWNEmail: How to Find Endless Newsletter Content Ideas with Kate Hammond, Sunbeam MarketingWhatsApp: BFCM Case Study That Changed How We Think - with George Kapernaros, Yocto