SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft

Speaker A: Don't do anything specifically for Google. Like if you're doing something like adding content to a page and your primary reason is you're doing it for Google, like you've probably got it wrong. You should be doing it for the end user. Uh, and if you're doing it for the user, then Google will be happy as a result.

Speaker B: You're listening to the Keep Optimizing podcast to increase your traffic, improve your conversion rates and grow your profits.

Speaker C: Hello and welcome. I'm Chloe Thomas, the host of this e commerce marketing focused podcast. If you're not familiar with our format, we release five episode miniseries that dive deep into one E commerce marketing topic. It could be channels like email or SEO or Facebook ads, or a big topic like acquisition retention or analytics. In each episode, a new one released. Every Wednesday, I interview a different expert to explore the latest advice of making it work for you. And then after each five episode miniseries, we take a week off, giving you time to take action on what you've learned. I love hearing from you, our listeners. So when we've got a lovely mention on social or one of you emails me or DMs me on LinkedIn, I like to give you a shout out. So. Hello, Emily Hatton. Hello. Hello, Emily. Emily posted that she's been listening to our podcast while she trains for some very long walks. So I hope the feet aren't hurting. There's no blisters, Emily. And thank you so much for listening. We really appreciate it. At the moment we're picking up on the SEO and geo thread again. Yes, we're talking search engine optimization and AI search optimization. In this episode, we're going deep more into SEO. But don't worry, there's plenty of geo in there too. We're uh, going deep into category pages, Those pages, uh, PLPs, product listing pages, collection pages, whatever you want to call them. That's what we're getting into. And my guest is going to take you through the key things you must do on those pages to get more traffic and more sales and the key things you mustn't do. And then we'll be putting a GEO slant on it all as well. And uh, make sure you some like to the end of the episode because my guests insider tips are particularly good this week. I mean they're good every week, aren't they? But I thought she was really, really hitting the nail on the head with them, so you're not going to want to miss that. Have you downloaded, uh, our ebook yet? To celebrate reaching episode 300, we created an Epic E commerce success focused E ebook packed with 118 top tips for E commerce growth. Featuring the advice of many, many past guests alongside industry experts and many from you, our listeners as well. It's definitely one to dip in and out of and take inspiration from as and when you need it. This ebook needs to be sat on your desktop or even printed and sat on your desk. Download your free copy right now@uh, keepopt.com Growth eBook.

Speaker B: Ahora Mascolos. Hi. Vaciente porciento. De materiales agiliza tus projektos miques.

Speaker C: In this episode, I'm chatting with SEO and geo expert Liv Day. Liv is the SEO lead at Digital Loft, where she crafts ROI LED SEO strategies that deliver a fast impact for their clients. Hello, Liv.

Speaker A: Hello. Thank you for having me.

Speaker C: Awesome to have you here. I love your, um, ROI LED strategies because sometimes it feels like they're not a hope and a prayer, but, you know, it's kind of like a big old investment up front and we hope the ROI comes at the end. So I love that you, you know, you're all about the ROI first.

Speaker A: Yeah, I think I've seen too many SEO strategies in my time that it's just, oh, we've produced a load of blog content and we're getting loads of clicks. There's blog content and then there's just a client like screaming at the end of them being like, but my revenue is absolutely like down year on year. I'm getting nothing from this blog content.

Speaker C: Yeah, it's that you have to say that holistic approach anyway, before. We're not here to talk about roi. Well, we are, I guess, here to talk about roi.

Speaker A: Always roi.

Speaker C: But how did you end up in the world of SEO and geo?

Speaker A: Uh, yeah, I have been in the world of SEO. I was just trying to work this out. I think about five years now, so not quite as long as some of my peers, but definitely, definitely enough to know my stuff by now. I started off as a copywriter. I worked in house for uh, like an educational publisher. And I got bored quite quickly. I got to a point where I was, I didn't want to write day after day. I didn't want to. I was quite fed up of just writing a piece of content, sending it out to the SEO team who were the ones that were publishing it. It was quite SEO focused, copywriting and never seeing it again, not knowing how it was performing, whether it was having an impact. So quickly wormed my way into the SEO team so that I could Sort of see that bigger picture, that wider, uh, what is the impact of the work that we're doing rather than just the little individual tactics. And then transitioned over to digitaloft about three years ago, moved from, started as SEO Manager and now SEO Lead. So I've got a wonderful team of SEOs underneath me as well. Just making sure that we're driving some really, really amazing results for clients.

Speaker C: Excellent. I always think, um, it's possibly the best place to come into SEO from is the content writing bit. Because I think it's the hardest bit to proactively learn, if that makes sense. If you're mired in technical and link building and all those kind of strategies and then you have to learn how to write a great blog. It's a lot harder, I think, than learning about the other factors from the. If you've already got the copywriting skills.

Speaker A: Yeah, I think it's. I also, if I. Because you obviously write loads when you're at school and sort of throughout, uh, university, if you go to university. And I think if I'd not continued that on, I would have absolutely lost that, that kind of flavor writing. If I came back to it, then 10 years later I would be like, I don't even know how to string a sentence together. So, yeah, so been a good angle to come in from. And I know a lot of people follow that same kind of path as well.

Speaker C: So let's talk about a type of writing, I suppose here. Category page, Content. The category page on a website, also known as the product listing page. It seems to have gained. It seems to gain about a new name every five years.

Speaker A: Yeah, um, sometimes a collection page.

Speaker C: Yeah, exactly. So that's the page we're talking about, everybody where there's lots of products listed on that page and you're probably trying to drive some kind of traffic to it on an SEO email advertising basis. So what are the key things we need to get right on a category page to drive that traffic?

Speaker A: I think there's a good few things that you need to be get right. And there are also equally a few things that I'll come on to shortly to definitely not get right. And I think it starts very much with the content. So having some really expertly crafted SEO LED content. So that's guided by the keywords that you know that your audience are going to be typing in those commercial intent keywords. So sort of whether it's just the name of your product. So we've got clients that just have climbing frames, swings, things like that, and having content on that page that is really good to engineer a conversion. So keeping it really tightly focused, really relevant to help someone make that purchase decision. But it is also very much not just about the content. There's so many other little levers that you can pull on a collection page, a plp, whatever you want to call it, to, particularly on larger E commerce sites, to really help pull a lever, uh, to help everything else to rank a bit better. One thing that I really want to prioritize when I'm working on collection pages is internal linking. So making sure that if you've got particularly on a big site where you might have categories and then subcategories, that there's a really clear structure there, that there's a really clear hierarchy. And I know some CMSS will do this better than others with URL structures.

Speaker C: So.

Speaker A: So if you've got things, if you've got a shop that's running on Shopify, you often can't do nested things. So you might not be able to do slash women's clothing slash dresses. So it's all about how you leverage that internal linking to make sure that you're building those really clear relationships between your categories. So signaling to Google, this is kind of my most important category. This is one of my big revenue drivers. These are the ones that feed into it, having that reciprocal internal linking. So having maybe your dresses page linked to a red dresses page and then vice versa again, and making sure that you've got those signaled really, really clearly. I really like an E commerce category page where you've got little blocks at the top. So if you've got, for example, a dresses page, having those really quick links to black dresses, red dresses, maxi dresses, things like that as well, that's really gonna help a Google understand the structure of your site and how everything relates to each other, but then also just help users navigate to, uh, where they need to go as well and obviously give you the best chance of the conversion.

Speaker C: So on the internal linking front, which I think is something so many people forget about. So I love that you're talking about that, but it's not a case of going, oh, right, okay, this is the flip flops page. Where should we link to? Oh, sandals might be a nice idea. And then, oh, uh, also sell ice cream. So let's link to that. It's not that it's actually being really strategic about it and linking back up the hierarchy as well as sideways.

Speaker A: Yeah, definitely. I'd love to know what site you're working on that has sandals, flip flops, and ice cream. As a seller, I'm amazed about the E commerce selling of ice cream as a, as an idea in itself. But yeah, it's definitely understanding that structure, which I think really highlights the importance of. It sounds really simple, but knowing what pages you have on your site, the amount of times I've worked on an E commerce site and I pick out a page that was maybe created by an SEO team about five years ago, and I'm like, we've been linking, sometimes been linking to this one and then sometimes been linking to another one. You might have ones that are cannibalizing each other like red dresses and red women's dresses. So it really forces you to understand what pages you do have, how they relate to each other, and then using things as well, like breadcrumbs within your site to understand how they relate to each other, whether you've got a parent category, what those kind of subcategories are as well, which is so, so helpful for both Google and for users as well.

Speaker C: And Liv, you mentioned as you were introducing us to these pages that it was clear from what you were saying that you're as interested in the conversion rate potential of this page and helping buyers through the purchase journey as you are in the SEO impact of this page. How do you balance those two? I would assume occasionally competing needs.

Speaker A: Yeah, it's definitely an interesting one. And I think something we've seen in SEO over the last couple of years is that it does, uh, align very, very closely with user experience conversion rate optimization as well. And I think one thing that I keep reiterating to my clients is that we've learned quite recently just how much Google values engagement metrics within its algorithms. So about, about two years ago now, there was a massive leak of Google documentation. It was around what information Google stores, what's kind of involved in its banking algorithms, what's important, what's not. And we learned that it really, really values engagement signals, which really is what aligns with user experience and conversion rate optimization. So by engagement signals, I'm talking things like how far people are scrolling down a page, whether they're clicking, whether they're just immediately bouncing off. So I think anything you're doing from a conversion rate optimization or UX perspective these days is having a really positive impact on SEO. So I think if you're looking at an SEO strategy or you're, um, running an E commerce site and you're not paying particular attention to UX or conversion rate optimization, it's definitely something to look into. So it's going to pay dividends when you're looking at your overall SEO strategy as well.

Speaker C: So definitely not a trade off in that case.

Speaker A: I think once upon a time it was, I think you used to see things done specifically for SEO and it's something that Google have had to come out themselves. Google search liaisons have said don't do anything specifically for Google. Like if you're doing something like adding content to a page and your primary reason is you're doing it for Google, like you've probably got it wrong. You should be doing it for the end user and if you're doing it for the user, then Google will be happy as a result.

Speaker C: Got it. Anything else we must, must, must do on these category pages.

Speaker A: Must, must do. I think I've seen some really nice improvements from looking at how you display those products. So including those little badges and things that you can add on to a collection page, whether it is like bestsellers or sale badges, I really enjoy an SEO test or a UX test. So I've seen some really nice results from clients thinking okay, I'm gonna put a bestseller badge or pairs really, really well with this kind of badge on the collection pages and seeing some great kind of click through rates into those product pages as well. So I think experimenting with what else you can include on a collection page is so, so valuable.

Speaker C: Nice like that and so good for user, um, experience and uh, and sales as well. Yes, those badges. Absolute must do. Anything else we must do or is it time to move on to the must avoids?

Speaker A: I think we can move on to the, the big don'ts.

Speaker C: Cool. First big don't then please.

Speaker A: I think the first big don't is it's interesting because it's what used to work in SEO probably, uh, probably only kind of four or five years ago. And it's just not throwing the whole kitchen sink at ah, your collection page, particularly the copy, your collection page. So it's quite a valuable thing. In SEO and other marketing disciplines you're always told give maximum value to the reader or maximum value to the user. But I think somewhere along the way we ended up confusing maximum value with just maximum information. So you see collection pages that have like 2,000 words of content on and say we're doing a dresses PLP beginning with what is a dress? I'm going to hazard a guess that if someone has typed dress into Google, like black dress or they're shopping, they're going to know what a dress is and then the second subheading will be something like the History of dresses or like I've seen like 10 fun facts about dresses. It's not relevant. Yeah, you can throw a whole load of information about dresses onto that page, but that's not value, that's just volume.

Speaker C: I always think of it as being a bit like um, the online recipe blogger SEO recipe for success. Which is how.

Speaker A: Absolute nemesis.

Speaker C: Yeah, they make me laugh every time. Any page that has jump to. That's a recipe page and has jump to recipe as an option at the top is clearly not great ux. But it's like my m. I remember when my mum used to make this

Speaker A: and I don't want to know, I

Speaker C: don't care, I just want the recipe. But that, that's the sort of thing we want to avoid. We want to keep the copy short and sweet. Do we want copy at all on the page?

Speaker A: Definitely have copy. I think like I said before, having copy that's going to help someone make that purchase decision. So we work with a beds retailer and we had quite a nice case study a couple months ago of uh, they had previously ranked in position one for months and months and months for a load of their target keywords and then suddenly one week we saw big drop offs from about kind of position one to position seven. So not like catastrophic but definitely enough to feel an impact. And we looked at our category pages and they were again, they had been previously ranking but they were about 2,000 words long. Um, and it was sort of that typical. What is a bed? How does a bed work? Like the kind of questions that really don't make any sense to, to be on, particularly on a category page. Like it was giving all of the signals to Google that this is like a piece of long form informational content rather than uh, a commercial intent category page. So what we did is we took that down from about 2,000 words to about 500 and within weeks, within a few days we were back into position one for the target keywords and I think clicks were up about 51% before and after the change a couple of weeks later. So it really did have an impact. But so I was making sure that there is still copy on that page. Want to signal to Google what this page is about? Give some, give the user something to read, something to think about. Not every user is going to read that information. They might just want to look at the beds and decide for themselves. But a bit of information about the different models and how to choose the right one for you and why you're best off buying from this retailer rather than someone else, but just having that content that's really, really tailored to that buying decision, not just absolutely throwing the whole kitchen sink at it and you,

Speaker C: you cut the copy dramatically. But did you edit the copy that was already there or write new copy from scratch to meet the new word count?

Speaker A: We took what was there. There were certain bits that we rewrote. I say we, I will not take the credit for this. This was my wonderful team. But there was a bit of a rewrite involved. I think there was some elements of copy that we could take. I think we had a, uh, you know, why buy from this retailer section, which we could pretty much take and use, but otherwise we were happy to just sort of take it and start from scratch. And I think we had that knowledge that we'd previously ranked in position one for their target keywords. So Google knows that the site is valuable and that it's got that uh, potential to rank, but it was really about making sure that we had the quality content that was going to get it back into that position one.

Speaker C: Anything else we must avoid on our uh, category pages.

Speaker A: I'm going to go on the flip of one of my earlier what we should do and say that there's a lot of pitfalls with internal linking. I think it's one of the most valuable things, but it's also one of the things I see people do wrong most often. Quite often if you're including internal links within that category page copy. For example, having the SEO kind of number one pitfall is including a link and saying click here and having that link on the click here. We want that really rich, that keyword, rich anchor text for the link. So if you're linking to women's red dresses or something, include that link on the word red dresses. Google will read the wording of that link and use it to understand what that target page is about so you can use it really strategically. So quite often you end up seeing the click here and then the link is on here. It's adding no value and it's really not going to be of benefit. And then one other common pitfall that I see particularly on Shopify grids is that uh, the product grid itself links to a non canonical version of the URL. So what we mean by that is that's often what happens by default on Shopify sites. So it's one of the first things that I will look for. And it will link to products under the URL, sort of website.com collection, collection name, product product name. And then your products are also available under Just slash product. Slash product name. So quite often Shopify by default gives you two potential URL paths for your product names. It means you often dilute those links. Internal linking signals. It's a really quick change in the code. We have a blog about how to do it on the digitaloft website. I did it for a site the other day. It took about five minutes. But it means you can really, really strengthen those internal linking signals and make sure that you're passing all of that lovely authority, which is what we want from internal linking to the correct pages, like the pages that we want to be ranking.

Speaker C: Nice. Love that super quick quick fix there for some of you.

Speaker A: We love a quick fix.

Speaker C: We will add the uh, blog, the link to the blog on the Show Notes page for this episode. Anyone who wants to go and follow that and Liv, so can I also ask you, I know we're talking about the SEO on the category page here, but how does this impact on the. So the AI search optimization side of things, Is all this going to help with that? Is there anything else we should do or is it too early to tell?

Speaker A: I'm amazed that we're 20 minutes in and we've only just got to mentioning AI search. It normally gets mentioned in the first kind of 30 seconds of one of my conversations. It definitely has an impact. I think when I'm looking at AI search, the pages that are coming up most often for an E commerce site are, uh, product pages. So if you're looking at building an AI search strategy for an E commerce site, I would definitely start with your product pages. So making sure that you've got loads of information on that product page, that you've got structured data or schema that is really rich with information and also a uh, product feed as well that is full of information and that those are all really aligned. But going back to that collection page, we can definitely do plenty of things from an SEO perspective to optimize for that AI search. And I think one of the big ones is some of those longer tail keywords and optimizing including an FAQ section for example, within that category page content. So really getting to understand what people are actually asking, what they're asking ChatGPT, what they're typing into, uh, to Google or Reddit, which is a really big source of information for those kind of longer tail keywords and making sure that we're structuring our pages to include those little headings and the sub, the FAQs that have some of that long, those longer tail questions. So one thing I did quite recently was for a new client, went onto Reddit and exported a whole list of kind of a Reddit thread about their industry and about their products. And there was one Reddit thread that compared kind of them versus their competitors and got ChatGPT to pick out some of those longer tail queries and make sure that we were optimizing for those on our site, whether it was including them in content or subheadings or specific FAQs. And ah, that's been a really big help in improving that AI visibility.

Speaker C: I can see in our near future we're going to have to be doing an episode on Reddit for everybody. It's clearly coming.

Speaker A: Yeah, I'm talking about Reddit so so much and I've never been a big Reddit user. I know there are certain people who use Reddit so so much in certain different types of communities. I think in a previous role when I was in house, loads of that community and loads of their audience were hanging out on Reddit. So it's definitely worth understanding but it's not one that I use much personally. So it's definitely been a big learning curve but it's something that we've incorporated into strategies, built whole strategies around and it's not kind of the. I think a lot of people used to think that Reddit, any kind of Reddit strategy was just going in and like spamming a Reddit thread with any kind of mention of your brand name or links to your website. But it can definitely be a lot more strategic than that.

Speaker C: Yeah, I think the two things I know about or three things I know about Reddit, one, you can put ads on there, theoretically you can definitely do that. Two, it's clearly important for AI search and three, you have to tread carefully. You can screw up massively if you go in there thinking it's like another platform. So you've got to understand it.

Speaker A: Yeah. There was an Ofcom stat recently that Reddit is now more widely used than TikTok, which baffles me as someone very, um, much of the TikTok generation. But you've got to think kind of about the wider demographic that Reddit is more widely used than TikTok.

Speaker C: I could say about 20 million things to that. But I'm going to avoid us disappearing off on the Reddit tangent, which I think, I hope listeners, you'll be pleased that I'm doing this. If not, message me and, and we'll. I will follow the tangents more in future. Um, Liv, thank you so much for all that you've just shared with us about those category pages. Listeners, remember to stay tuned right to the end so you don't miss out on liv's insider tips on SEO and Geo and my suggestions for other ways we can help you improve things further in your businesses. Have you downloaded our ebook yet? To celebrate reaching episode 300, we created an epic e commerce success focused ebook packed with 118 top tips for E commerce growth. Featuring the advice of many, many past guests alongside industry experts and many from you, our listeners as well. It's definitely one to dip in and out of and take inspiration from as and when you need it. This ebook needs to be sat on your desktop or even printed and sat on your desk. Download your free copy right now@keepopt uh.com growth ebook. Okay Liv, so far, uh, we've gone deep into category pages. Now you get to wow us with your insider knowledge about the whole of SEO and geo. So for the following questions, your answer can be about anything to do with them, which of course does include all the things we've already been talking about. Liv, are you ready for the insider tips?

Speaker A: Yes. Hit me.

Speaker C: Excellent. Let's start with newbie advice. If we've inspired someone to take their first step, what do they need to know to give themselves the best chance of success?

Speaker A: I think one thing that I do really love about SEO, particularly that on page side of SEO, is that nothing is really irreparable. I mean, on the technical side I've definitely taken down client websites by accident, but on the on page side you're really not going to make any kind of disastrous decisions. Like with the category, uh, page example that I talked about of reducing from 2,000 words to 500 words, you're not really going to have a disastrous impact. And that's the thing with SEO testing. Sometimes you'll see a positive impact, sometimes you'll see no impact at all, and sometimes you will see a negative impact. But if you have, you can just reverse that change and nine times out of 10 you will just kind of go back to the keyword position that you were at before. So I think don't be scared, just make those continual reiterative changes. And I think one thing that, that the case study highlights is that SEO changes all the time. So just because you created a page or a template that you were really, really happy with a year ago or even six months ago, but there's nothing to stop you going back and making changes and testing as well, it's very

Speaker C: much not the place for ego is

Speaker A: it, yeah, I've had clients before come to me and I've made like recommendations about changing a page template or an E Commerce, uh, category page and they go, oh, but you, you're changing your recommendations from six months or a year ago. Like are you saying that your initial recommendations were wrong? I was like, no, I didn't say that that was going to be, that was just the first iteration. I'm going to be continually learning, testing. SEO will be changing as well. So yeah, leaving, leaving that ego at the door and also making sure that you, um, and everyone that you work with understands that it's a journey.

Speaker C: So let's continue that journey because once you've started, of course you've got to keep optimizing. So what's in your favorite way to improve performance?

Speaker A: I think in the spirit of keep optimizing, I really love an SEO test and I think I've kind of alluded to it before of with that category page and reducing the content and seeing the impact, you can do it on that sort of smaller scale. And then to scale it up you can do a lot more sort of structured or formal SEO testing. So if you've got an E commerce page, it's one of the best ways to do it. You probably have hundreds of products, loads of category pages and you can sort of split those in two and run split tests of. Okay, well I'm going to make a template change to half of them or I'm going to implement a little internal linking block at the top. And that gives you such a, uh, nice data backed way of understanding your SEO impacts, which I think as an SEO you often struggle to do. You often struggle to know exactly what it is that's made that difference. So I really love a, uh, more structured SEO test so that you can get that data behind you, which is also really great for going to those decision makers and going, look, I've run a trial of this and I've seen X percent increase. Here's why I now want to roll it out across the whole site.

Speaker C: Nice. Now if someone listening wants to learn more, is there a cheap or free resource you would recommend?

Speaker A: I will always recommend there is someone wonderful in the SEO community called Lada, uh, Solis and she has very generously given up so much of her time to create LearningSEO IO, which is a free resource, which is full of basically every kind of course webinar on every area of SEO that you could imagine. There is a whole section on AI search or geo. So if people want to learn there are so many resources there. She also has a great, great newsletter, but I think learningseo IO is the best place for just a roundup of all SEO resources.

Speaker C: Top recommendation there. Then what? Definitely one to check out, everybody. Finally, Liv, it's crystal ball time. What's coming up in the next six to 12 months that we should be getting ready for?

Speaker A: I really wish I had an, uh, SEO crystal ball. That one thing that Google have been talking about for a little while and giving us little bits of preparing information is this world of agentic commerce. So within, within kind of a year or so, users are going to be able to go onto Google and make that purchase directly from Google search. So without even needing to go onto a website. So in very much in this as an expansion of how we have shopping listings on Google search results now, you're going to be able to go onto those shopping listings and directly buy without even needing to visit a website. Mildly terrifying for an SEO. Um, and definitely as a website owner as well, we're going to see clicks continue to decrease, which has been a trend over the last couple of years anyway. And the same is going to be true for other AI services. So ChatGPT will be able to do that on as well. So there is very much a need to get ready now. So you can already submit product feeds to ChatGPT if you're on Shopify. It will do that for you nine times out of ten. And making sure that all of the information that you have in Google Merchant center is as up to date, as informative as possible, because that's what's going to be feeding Google's agentic search and making sure you keep your ear to the ground in the SEO world for any information that Google is going to throw at us as well. I also think it's just really valuable to Google your products. I lose track of the amount of times that people don't do a Google search for their own products and understand how they're showing up on Google. So if you type in beds, is it that an AI overview is coming up, Is it that you've got the product listings or is it kind of your traditional 10 blue links that are showing up first? So understanding exactly how what search looks like now, what those search results look like and how they're changing, because they will.

Speaker C: Nice. Love that. A few tips slammed into that one. Thank you, Liv. Um, we're nearly at the end of the show, so if anyone wants to get in contact with you to find out how you might be able to help them through all these interesting times we're going through at the moment, how do they get in contact?

Speaker A: So many interesting times. You will find me Most active on LinkedIn. My name is Liv Day. Fairly easy to find and spell, I hope, and otherwise you can get in contact with digitalloftigitalloft.co.uk or my email is olivia.dayitalloft.co.uk. which I do love because it rhymes.

Speaker C: Awesome. Yeah, that's so cool. Um, I must factor that into the next time I come up with a business name. It has to rhyme. Um, right, another tangent. Let's avoid it. Uh, Liv, thank you so much for being on the Keep Optimizing podcast. It's been brilliant getting your take on how we can make those category pages better. So we really appreciate you being here with us.

Speaker A: Amazing. Thank you so much for having me.

Speaker C: There you have it, everyone. The dos and the don'ts of getting your category pages fit for both SEO and geo. Some really fascinating bits and pieces there from Liv about things to test and things to try out. Um, I suspect many of you are breathing a sigh of relief that you don't need acres of copy anymore on those, those category pages because that was always a tough one to get your head around and to balance off against the customer experience. So key things to do, internal linking. Make sure you think about conversion rates as well as your SEO activity because they both help and they obviously bring you more sales, um, and product display. Get that right. The key don't have too much copy, don't fall into those internal linking pitfalls and fix those non canonical URL results on your Shopify. And we will link to the blog post that Liv made. That's all about that. And then on the GEO front, obviously a few more bits and pieces you can bring in there and then, then I'm not going to repeat her top tips, her insider tips even again, but they were very good, weren't they? You can get the links to everything we discussed, the full transcript, important notes and more@keepoptimizing.com you can also use our special direct episode short links. Just put keepopt.com the number of this episode into the URL bar and you'll go straight to the right page of the site. When you get to the website, you can also add yourself to our email list. Please do go on, please do. You won't regret it, I promise. Thank you so much for tuning in to this episode of the Keep Optimizing podcast. If you've enjoyed this one, then check out episode 296, which is the one immediately before this one, because that will help you build on what we've learned in this episode, but also because Sam and I are chatting about product data, which is what um, Liv was getting into with her crystal ball answer around the feeding the data into Google, feeding the data into, uh, ChatGPT and all those impacts that are going to be happening across those platforms. Sam and I are having a big old discussion about that in the previous episode 296. You can also find all our SEO and geo content by either scrolling up your feed or use the short link keepopt.com SEO to find it all on the website. Please do tell your fellow marketers about us because I want to help as many marketers as possible to improve the performance of their e Commerce marketing Have a great week and make sure you listen to the next episode of the Keep Optimizing podcast so I can help you to keep optimizing your marketing.

Speaker B: Access everything. Keep optimizing@keepoptimizing.com that's with an S not a Z.

Speaker C: Have you downloaded our uh ebook yet? To celebrate reaching episode 300, we created an epic e commerce success focused eco ebook packed with 118 top tips for e commerce growth featuring the advice of many, many past guests alongside industry experts and many from you our listeners as well. It's definitely one to dip in and out of and take inspiration from as and when you need it. This ebook needs to be sat on your desktop or even printed and sat on your desk. Download your free copy right now@uh keepopt.com Growth ebook

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