Just The Tips, with James P. Friel and Dean Holland · 2021-06-10 · 57 min
Most people think of persuasion as selling a product or service. That's one use for persuasion, but there's so many more. If you're a parent, you're persuading your kids to take a bath and eat their vegetables. If you and a group of friends are deciding where to go to dinner, you may want to persuade them to choose your favorite restaurant. Plus law enforcement officers need to persuade people out of hurting themselves or other people. Doctors may need to persuade a patient to participate in a scary but life-saving surgery. The art of persuasion is not limited to selling something in your business. In this episode, persuasion master Kenrick Cleveland joins James and Dean to reveal his secrets to persuading people in a way that feels good to them - and to you - instead of resorting to outdated tactics like problem-agitate-solution and grinding away at pain points. Kenrick is known worldwide for his charismatic teachings in sales, including what's known as conversational persuasion. If you want to get to Yes more often in your communications with other people - including your customers and clients - tune in to hear how to master the art of persuasion.
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