Journal of Accountancy Podcast · 2026-07-09 · 9 min
Key moments - from our scoring
Substance score
41 / 100
Five dimensions, 20 points each
This episode summarizes three timely Professional Liability Spotlight columns authored by Sarah Ferentz, each addressing distinct risk areas facing CPAs. The May column examined the Great Wealth Transfer - the multi-trillion-dollar intergenerational asset handoff from Baby Boomers - and the liability exposures CPAs face when providing estate planning, tax filing, trustee, and estate tax return preparation services. Complex filing deadlines, missed elections, and emotionally charged family disputes make these high-stakes engagements particularly expensive to defend. The June column explored regulatory enforcement trends and the psychology of risk-taking, noting that reduced IRS staffing perception may embolden clients to take aggressive positions on revenue recognition or tax reporting, creating downstream liability for CPAs who fail to adequately counsel against such positions. The July column addresses AI policy development for accounting firms, emphasizing that while AI adoption is widespread, firms need structured policies to manage client expectations and mitigate liability exposure. Ferentz positions these columns as practical guidance for CPAs navigating both client service demands and professional risk management.
The Great Wealth Transfer refers to the multi-trillion-dollar handover of assets from Baby Boomers to younger generations over coming years. It creates CPA liability through complex estate tax return preparation, missed filing deadlines, overlooked tax elections, and emotionally charged family disputes over large sums of money - all factors that drive expensive and prolonged claims.
Reduced IRS staffing creates the perception of lower enforcement oversight, which may embolden clients to take aggressive tax or revenue recognition positions. When these positions are later questioned by auditors, clients may allege inadequate CPA advisement, creating liability exposure even if the position initially seemed borderline acceptable.
An AI policy should provide guardrails and a clear map for how the firm adopts and uses AI, help firms understand where they are in their AI journey, and prepare firms to answer client questions about AI use in the practice with confidence and consistency.
CPAs serve as protectors of the public interest and should act as guardrails between client short-term temptation and long-term consequences, maintaining ethical standards and adequately advising clients regardless of enforcement trends or agency resources.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode covers three relevant CPA liability topics (estate planning, ethical risk-taking, AI policy) with practical warnings, but relies heavily on generalization and summary-level points rather than novel insights. The guest identifies common pitfalls (missed filing dates, family dynamics, client pressure to take aggressive positions) but doesn't offer substantive, non-obvious strategies or deep analysis that a practicing CPA wouldn't already recognize.
Any related claim is likely going to going to be expensive, emotional and take a long time to resolve
the CPA's obligations and ethical standards are the same
The episode rehashes well-established industry topics: the Great Wealth Transfer has been widely covered, the ethics-under-low-enforcement-risk argument is standard compliance messaging, and AI policy guidance is now ubiquitous in professional services. No contrarian frameworks, first-principles reasoning, or fresh angles emerge from the conversation.
The Great Wealth Transfer is considered to be the handover of trillions of dollars of ass assets from Baby Boomers to others other generations
the CPA's role as the protector of the public interest
Sarah Ferentz is a relevant practitioner - a CPA and Risk Control Director at CNA, the underwriter of the AICPA's professional liability insurance. She has operational standing in the liability space. However, she functions more as a spokesperson summarizing published columns than as a deep practitioner sharing rare, hard-won operational experience or case studies from her own client work.
Sarah is a CPA who serves as a Risk Control Director at cna, which is the underwriter of the Professional Liability Insurance Program with the aicpa
my team and I, we're all CPAs, and we all need our own education and training
The episode is almost entirely absent of concrete examples, named firms, specific metrics, or real case data. The guest alludes to 'really large claims' in estate planning and mentions 'enforcement trends' without naming them, citing dollar figures, timelines, or actual cases. The 'borderline acceptable' revenue recognition scenario is hypothetical, not evidenced.
These services are not without risk and have resulted in some really large claims for our CPAs
The article highlights some recent regulatory enforcement trends that we've seen
The host asks straightforward setup questions that allow the guest to summarize published articles, but rarely probes deeper, challenges assumptions, or requests concrete examples. The conversation is cordial and well-structured as a column recap, but lacks the kind of sharp follow-ups or productive pushback that would extract novel insights or force the guest to defend nuanced positions.
What were some of the highlights of that article to you?
what's a rundown of that article?
Computed from the transcript - who did the talking, and the words that came up most.
Sarah Ference, CPA, a risk control director at CNA, returned to the Journal of Accountancy podcast to discuss recent topics of the JofA 's Professional Liability Spotlight column. The conversation covers three timely issues facing CPA firms: the Great Wealth Transfer, ethical decision-making when clients push boundaries, and the need for practical AI policies. The conversation also reflects on AICPA ENGAGE and the value of staying connected to developments in the profession. The articles discussed in the episode: May: " Managing CPA Liability in the Great Wealth Transfer ." June: " Making the Right Choice When No One Is Watching ." July: " Drafting an AI Policy That Actually Works ." What you'll learn from this episode: Why the Great Wealth Transfer is creating liability risks for CPAs in estate planning, tax filings, and other services. How CPAs can respond when clients want to skirt rules because they perceive regulatory oversight or enforcement to be weakening. Why accounting firms need an AI policy and key considerations when establishing guidelines for AI use in practice. Ference's takeaways from AICPA ENGAGE last month.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Foreigners. This is Neil Amato with the Journal of Accountancy, and you're listening to the J of A podcast. This episode takes a look at recent Professional Liability Spotlight columns in the J of A, and you'll hear the conversation with one of that column's authors after a message from our sponsor. Seci, a division of pli, helps accounting and legal teams develop confident, compliant professionals through timely SEC and financial reporting and GAP education. Visit PLI uh Edu joinscci to learn more. Welcome back. Sarah Ferentz is our guest. She's a repeat guest. Sarah is a CPA who serves as a Risk Control Director at cna, which is the underwriter of the Professional Liability Insurance Program with the aicpa. As I said earlier, Sarah is one of the authors of the Professional Liability Spotlight column and we are summarizing those recent columns in this episode. Sarah, I'll get right to it with a welcome back. And then this first question, which is about the May topic, the Great Wealth Transfer. First, what is the Great Wealth Transfer?
Speaker B: Thank you so much for having me back, Neal. It's always a pleasure. You know the Great Wealth Transfer and I'm using kind of my air quotes even though you can't see them. The Great Wealth Transfer is considered to be the handover of trillions of dollars of ass assets from Baby Boomers to others other generations over the coming years. And it actually represents one of the largest shifts in capital from one generation to another that we've seen in modern history.
Speaker A: That's great. And so the reason I'm asking about the Great Wealth Transfer is the May topic, which was a popular one with our audience. The headline was Managing CPA Liability in the Great Wealth Transfer. What were some of the highlights of that article to you?
Speaker B: Well, I can see why this topic was so popular. I mean, readers probably have a client or multiple clients that are part of this Great Wealth Transfer or they may even be a part of it themselves in some way. I mean, I'm a Gen Xer with Baby Boomer parents and I was drawn to it. But as part of the shift in assets between one generation to the other, CPAs are likely going to be asked for assistance in some way. And maybe that is assistance with estate and tax planning or or it's a preparation of a related tax filing. Or maybe after the client passes away, it's being a trustee of the estate or preparing the estate tax return. And it's great to be asked for help, especially from those long time clients. But these services are not without risk and have resulted in some really large claims for our CPAs. For example, with an estate tax return preparation. These are complex and require specialization to help avoid costly errors. Filing due dates are not always as routine and uh, are more likely to be missed which can lead to penalties and missed elections, which can lead to claims against our CPAs. And then unfortunately, whenever family is involved and emotions are involved and there's a large amount of money at stake, which is likely going to be typical with these kind of great wealth transfer services. Any related claim is likely going to going to be expensive, emotional and take a long time to resolve. And the article itself offers just suggestions on what CPAs can do to not only address the needs of their clients, because I know CPAs are going to want to do that and want to going to want to help their clients, but also do so in a way that helps them manage their own risk.
Speaker A: That's a rundown of the May topic. I really also like this topic for the June Professional Liability Spotlight. It's timely and while it's tailored to CPAs, I think a great topic for all business professionals making the right choice when no one is watching. Uh, what's a rundown of that article?
Speaker B: Well, this is another one of my favorites because it discusses the psychology of risk taking and learning about how our brains operate is always just fascinating to me. The article highlights some recent regulatory enforcement trends that we've seen and how a client might be more willing to take on additional risk if they think they're not going to get caught. Kind of like a kid. Um, but the article highlights the CPA's role as the protector of the public interest, but also how a client's risky behavior can actually create additional risk for the cpa.
Speaker A: You mentioned those trends in enforcement and regulatory, uh, issues. I think it's applicable with news of lower IRS staffing, for instance, that clients might think, you know, what can I get away with? Or will I really get audited? But what, again, are some of the reasons that CPAs should not be aligned with, uh, client thinking in that regard?
Speaker B: Yeah, lower IRS staffing creates the perception, whether it's accurate or not, of reduced oversight. But regardless of enforcement trends or agency resources, the CPA's obligations and ethical standards are the same. And one might argue that the CPA becomes an even more critical guardrail between that short term temptation and balancing that with the long term consequences when one gives into that temptation. And what does this all mean for a CPA's professional liability risk? Well, let's say an emboldened client wants to take an aggressive position on a return now, or maybe they want to be a little bit more aggressive with their revenue recognition. And perhaps that position is maybe borderline acceptable. But what may seem acceptable now might be interpreted differently in the future when there is an audit. And if that position is later questioned, and maybe the IRS disagrees and assesses additional tax and penalties and interest, the client may allege that they were not adequately advised by their cpa, and a claim could arise from that.
Speaker A: Then the current column in the July edition that's now live on JournalOfAccountc.com, drafting an AI policy that actually works. I mean, there's no risks at all with, uh, AI policy these days, right?
Speaker B: No, no risk at all with any kind of use of AI. But, yeah, AI is the topic du jour, you know, not just the day, the month, the week, the year. And we've seen so many firms, we've talked to so many firms talk about what they're doing with AI in their firms, and M firms are in various stages of AI adoption and utilization in their practices and trying to figure out what's right for them. And I think this article will be helpful regardless of where firms are in that journey, because like any journey, it's helpful to have a map to guide where you're going and how you're going to get there, and just to kind of give you some. Some general guardrails and a path. And an AI policy can help make sure you're on the right path. This article discusses the considerations when drafting your own AI policy, because if you don't know where you're going, it's probably. You're probably not going to end up where you want to be. And regardless of that, your clients are likely going to be asking, you know, how you're using AI in your practice. And having an answer and being prepared to share that with your clients is going to be a good practice to do.
Speaker A: Thank you for that, Sarah. The second week of June, I look back on Engage Fondly. Uh, one, I got to meet you in person for the first time. I also got to make connections or renew connections with more than 60 colleagues and members, which is cool to me. I actually did make a list.
Speaker B: I was wondering where the 60 came from.
Speaker A: Exactly. Um, I had to count up. I was like, oh, my gosh, how many people did I meet? And I thought, that's one of the cool things about engagement, as you've now had, uh, several weeks, nearly a month to reflect on it. Any takeaways from the conference?
Speaker B: Yeah, I mean, like you, I think I really like being able to connect with people that I work with. It was great to meet you in person. It's also great to connect with practitioners that we might only speak to on the phone and actually meet them in person. It's great. And then, you know, my team and I, we're all CPAs, and we all need our own education and training, and that's always a great way for us to stay up to date and what's going on in the profession to make sure that we not only get our CPE to maintain our licenses, but also make sure we're staying up to date with what's going on so we can provide the best advice to our firms.
Speaker A: I think that's a great summary of Engage and thanks again for summarizing the Professional Liability Spotlight columns. Sarah thanks again.
Speaker B: Thank you, Neil.
Speaker C: This content is designed to provide illustrative information with respect to the subject matter covered and does not represent an official opinion or position of of the aicpa, the association, or cima. It is provided with the understanding that they are not engaged in offering legal, accounting or other professional services. If such advice or expert assistance is required, the services of a competent professional person should be sought. The aicpa, the association and CIMA make no representations, warranties or guarantees as to, and assume no responsibility for the content or application of the material contained herein, and especially disclaim all liability for any damages arising out of the use of, reference to, or reliance on such material.
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