Jimmy's Jobs of the Future · 2026-06-10 · 36 min
How Adobe Quietly Powers the World (and the AI Fight for Creators)This episode of Jimmy’s Jobs of the Future visits Adobe’s London headquarters to explore how Adobe’s influence extends beyond Photoshop and PDFs into marketing technology that powers personalized experiences for major brands and institutions like Tesco, the Premier League, banks, Channel 4, Sky, Disney, and governments. VP Simon Morris explains Adobe’s creative, document, and marketing solutions, how customer data is unified to deliver tailored communications, and highlights a campaign recreating Edvard Munch’s physical brushes as Photoshop tools. The discussion covers Adobe’s UK-wide initiatives, including tools for Women’s FA Cup clubs, the Adobe Digital Academy, and government skills programs. Policy lead Stefanie Valdes-Scott addresses AI governance, creator protection, copyright, trust, content attribution via content credentials, and the unresolved tension between AI-enabled creativity and creators’ fear of losing control of their work.
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