Jake & Gino: Real Estate Investing & Multifamily · 2026-05-25 · 44 min
In this episode of The Jake & Gino Show, Jake and Gino interview Jerry Vinci, Founder & CEO of CCR Growth and one of the leading marketing strategists in the senior living industry. Jerry shares how senior living operators can increase occupancy, modernize outdated marketing systems, and prepare for the explosive growth coming from America’s aging population. From lead conversion strategies to technology adoption and niche positioning, this conversation explores the business side of assisted living and senior housing investing. Timestamps: 00:00 - Introduction 01:42 - Jerry Vinci’s journey into senior living 05:18 - The biggest occupancy challenges operators face 09:36 - Why follow-up matters more than leads 14:08 - Selling care instead of floorplans 18:52 - Marketing strategies that actually convert 23:11 - Technology adoption in senior living 28:04 - Preparing for the “Silver Tsunami” 33:20 - Why specialization creates market dominance 37:41 - The future of senior housing investing 41:18 - Final advice for operators & investors 43:12 - Closing thoughts and where to
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