Jack Rants with Modern Bankers · 2025-11-26 · 35 min
In this insightful episode of Jack Rants with Modern Bankers, Jack Hubbard sits down with branding expert, author, and Banktastic founder Martha Bartlett Piland to explore what it truly means for financial institutions to build brands that do something, not just say something. With her second bestseller, “Don’t Just Brand There, Do Something”, Martha shares why many banks still fall into the trap of commoditization, how they can differentiate more meaningfully, and why a brand built on empty promises can no longer survive in today’s competitive landscape. If you’re a community bank leader, marketer, or anyone responsible for the future of a financial brand, this conversation is packed with perspective-shifting insights you won’t want to miss. Sponsored by RelPro, Inc. and Vertical IQ
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