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ISV Talks Summit NA 2025 Edition: How Simple Conversations Spark Big Solutions

ISV Talks · 2026-04-01 · 12 min

0:00--:--

Key moments - from our scoring

Substance score

38 / 100

Five dimensions, 20 points each

Insight Density6 / 20
Originality5 / 20
Guest Caliber11 / 20
Specificity & Evidence9 / 20
Conversational Craft7 / 20

Chris Giesbrecht brings 20+ years of experience managing a sophisticated Microsoft Dynamics GP environment at Agri Hub, a company that has grown significantly through mergers and acquisitions. His organization spans 200 ERP users across GP and multiple ISV solutions including SalesPad, WindSoft, and Panet Tracker for mobile warehousing. At Community Summit NA 2025, Chris discusses three critical strategic priorities: leveraging AI and Copilot capabilities that remain underutilized in his organization, automating manual processes through Power Automate and Power Platform to free up staff time, and planning a migration from GP (which reaches end-of-life in 2029) to Dynamics 365 Business Central. His attendance reflects a cautious, evaluation-focused approach - aiming to make a decision by spring 2026 after learning from others' migration experiences. Chris emphasizes the often-overlooked importance of change management methodology when transitioning 200 users to new platforms, and highlights how peer networking at conferences has been instrumental to his learning. His advice to first-time attendees underscores the community's collaborative spirit: sit down with strangers, ask questions in sessions, and don't underestimate the long-term value of informal connections.

Key takeaways

  • →Agri Hub is evaluating a GP-to-Business Central migration by spring 2026, driven by GP's announced end-of-life in 2029 and the complexity of managing 200 users across multiple ISV products.
  • →AI and Copilot features embedded in Microsoft products like Outlook (email summarization, action item identification) are underutilized tools that can deliver immediate practical value without deep organizational change.
  • →Change management methodology and user involvement in process redesign are critical success factors for large platform migrations, requiring structured planning beyond technical implementation.
  • →Peer networking at industry summits - particularly informal conversations with customers using the same ISV products - generates problem-solving insights and reduces the sense of isolation when facing common enterprise challenges.
  • →Speaking opportunities and session participation lower barriers to knowledge sharing; any user can submit sessions or present stories about their implementations, strengthening community learning.

In this episode

  1. 1Introduction to Agri Hub and GP Journey
  2. 2Complex ERP System with Multiple ISV Products
  3. 3Summit Expectations: AI, Automation, and GP End of Life Planning
  4. 4Evaluating Migration from GP to Business Central
  5. 5Copilot and Practical AI Applications
  6. 6Change Management for Platform Migration
  7. 7Networking and Peer Learning at Summit
  8. 8Speaking Opportunities and Community Contribution

Mentioned

Agri HubDynamics ConnectionsMicrosoft Dynamics GPSalesPadWindSoftPanet TrackerPower AutomatePower PlatformMicrosoft Dynamics BCCopilotCarol LivingstonChris Giesbrecht

Guests

Chris Giesbrecht

Topics in this episode

Change managementMicrosoft CopilotPower AutomatePower PlatformDynamics GPDynamics 365 Business CentralSalesPadWindSoftPanet TrackerCommunity Summit NA 2025

Questions this episode answers

How many users does Agri Hub have, and what systems do they use?

Agri Hub has approximately 200 users interacting with ERP data across Microsoft Dynamics GP and multiple ISV products, including 120 users on SalesPad, users on WindSoft, and mobile warehouse users on Panet Tracker.

Why is Agri Hub planning to migrate from Dynamics GP?

Microsoft has announced GP's end-of-life within the next few years (2029), so Agri Hub is evaluating Business Central as a replacement and hopes to make a migration decision by spring 2026.

What specific AI and automation opportunities is Chris exploring?

Chris is investigating Copilot's embedded features in Outlook for email summarization and action item identification, plus Power Automate and Power Platform for automating day-to-day manual processes to free up staff capacity.

What is Chris's advice for first-time summit attendees?

Chris recommends not being afraid to sit down with strangers at lunch, ask questions in sessions, and network on the trade show floor, as peer connections often unlock ideas applicable to your own organization's challenges.

Why does Chris recommend exploring change management for a platform migration?

When moving 200 users to a new platform after 27+ years on GP, involving staff in decision-making and process redefinition is critical to user adoption and the quality of the final implementation.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

6 / 20

The episode is predominantly soft networking advice and conference attendance tips with minimal actionable insights for B2B operators. While Chris mentions specific products (SalesPad, WindSoft, Panet Tracker) and user counts, most of the substance is surface-level (attend sessions, talk to people, consider AI/automation) without any deep exploration of implementation challenges, metrics, or lessons learned. The conversation lacks specificity about how these tools are actually deployed or what problems they solve.

don't be scared to go and talk to people like I said today. Just sit down at a lunch with people that you don't know
just looking to maybe take some of it. We haven't gone really deep into the use of AI in our organization yet

Originality

5 / 20

This episode recycles the most common conference attendance advice: network with peers, ask questions in sessions, don't be afraid to introduce yourself. The take on AI and automation is entirely generic ("buzzword of the conferences for the last two years"). There is zero contrarian or first-principles thinking, and no framework or insight that would be novel to anyone familiar with B2B SaaS communities.

one of the things that we would like to utilize more is obviously AI, the buzzword of the conferences for the last two years
just don't be scared to go and talk to people

Guest Caliber

11 / 20

Chris is a legitimate practitioner with 20+ years at a single organization managing 200 ERP users across multiple ISV integrations and navigating a significant GP-to-BC migration decision. He has real operational responsibility and hands-on knowledge. However, he is an IT manager rather than a founder or C-level operator, and the interview format is more social/promotional than a deep dive into his expertise or lessons learned from complex technical decisions.

My name's Chris Giesbrecht. I'm the IT manager for Agri Hub. I've been working for AgriHub for just over 20 years
I probably have about uh 200 users interacting with the ERP data one way or another, whether that be in GP or one of my many ISV products

Specificity & Evidence

9 / 20

Chris provides concrete details about his organization: 200 ERP users, 120 on SalesPad, specific ISV products (WindSoft, Panet Tracker, mobile guns for warehousing), GP implementation in 1997, and a decision timeline of spring 2026 for BC migration. However, there are no metrics on business impact, cost, timeline outcomes, specific failure modes, or measurable results from any implementations or decisions discussed. The specificity is organizational, not operational.

I probably have about uh 200 users interacting with the ERP data one way or another, whether that be in GP or one of my many ISV products. So I think I got 120 people in salespad and a bunch of WindSoft users. I also have Panet Tracker
We implemented GP in 1997, I think. So we've been on it for quite some time

Conversational Craft

7 / 20

The host asks basic softball questions with minimal follow-up or pushback. Questions like "what are you looking forward to?" and "what sessions have you attended?" are generic conference interview templates. There is no probing into trade-offs, failures, costs, or challenges; when Chris mentions change management and a major platform migration, the host does not dig deeper into methodology, timeline risks, or what he's learned. The conversation reads as a friendly conference chat, not a rigorous interview designed to extract operator wisdom.

So why don't we start with introduce yourself, tell us a little bit about Agri Hub and Sure
So, how did how'd that happen?

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

summit8different8sessions8users7last7first6community5chris5sure5change5thank4today4products4forward4advice4agri3

Episode notes

On this special edition of ISV Talks, Carol Livingston was able to sit down with Chris Giesbrecht , Manager of IT and Business Analytics at AgriHub Inc during Community Summit NA 2025. Chris manages a very complex GP system with over 13+ ISVs and roughly 200 users. We get specific about what Chris is hunting for at Summit: practical AI and automation that helps people today. We discussed his experience in attending Summit NA as a user over several years and also more recently as a speaker and panelist. Chris explains why AgriHub is taking a year to evaluate options regarding the GP end of life and the path to an ERP migration, learning from peers who have already done GP to Dynamics 365 Business Central migrations, and avoid getting caught in the last-minute rush. We also spend time on the part that can make or break a project: change management, user adoption, and getting people involved early so the new system actually fits how work should happen. He also shares great advice for first‑time attendees - don’t be afraid to introduce yourself, ask questions, and explore.

Full transcript

12 min

Transcribed and scored by The B2B Podcast Index.

Well, welcome everyone to ISV Talks. I'm Carol Livingston, the host of ISV Talks Podcast and the owner of Dynamics Connections. And on this episode of ISV Talks, we're here at Community Summit. Here we are.

And I have with me Chris from Agri Hub. And Chris, welcome. Thank you for joining me. Thank you for inviting me.

Of course. So why don't we start with introduce yourself, tell us a little bit about Agri Hub and Sure. And how many times have you attended Summit too? Sure.

Yeah. My name's Chris Giesbrecht. I'm the IT manager for Agri Hub. I've been working for AgriHub for just over 20 years.

We've been on GP, so we're a GP customer. I think we implemented GP in 1997, I think. So we've been on it for quite some time. And then this is my my third summit.

Okay. Awesome. You bet. And we were chatting a little bit beforehand about your GP journey, where you're at, and how many users you have, how many ISVs.

I know we have quite a few add-in software as well. Yeah, we have a big complex system and it's kind of grown over the last a whole lot over the last five or six years, just with we've done a lot of mergers and acquisitions over the last little bit and brought a lot of companies into our into our GP environment. So today I probably have about uh 200 users interacting with the ERP data one way or another, whether that be in GP or one of my many ISV products. So I think I got 120 people in salespad and a bunch of WindSoft users.

I also have Panet Tracker, so all of our mobile warehousing is done through mobile guns. So yeah, lots of different people interacting with data in different ways. So super complex. Yes, yeah.

It's a lot to manage. Yeah. Yeah. So well, this is great to have you talk about the event and as a user and attendee.

I asked you a few questions about your experience here at Summit. And so what are you most looking forward? We're kind of early in the summit schedule or agenda at this point. So what are you looking forward to in the event?

Well, one of the things that we would like to utilize more is obviously AI, the buzzword of the conferences for the last two years. So just looking to maybe take some of it. We haven't gone really deep into the use of AI in our organization yet. But I think it's getting to that point where we need to start really thinking about how we can take it to the next level to help us do our jobs better.

One of the other things that I'd like to take away is automating some different processes, whether that be with Power Automate or Power Platform. Just again taking that workload, the day-to-day busy work type of things off of people's plates so we can free up time for more valuable work. The one other thing we were looking at is as GP announced, their end of life is coming up in the next uh few years. So we're starting to really think about what our next step is to come off of GP with having 200 users, that their job is gonna change because whatever the application that they're using is will likely be different.

It'll be a big step for us to navigate to make sure that everything works going forward. So kind of exploring BC and seeing if that's that's a good fit for us. That's a good option. And so where are you at in your tech journey on GP?

Are you still thinking about it at our evaluation stage still? We wanted to take about a year to kind of just evaluate the different options and see what's out there and and uh talk to people, see what other people are doing, right? Because now they've done a lot of GP to BC migrations, right? And every time a partner does one, something's learned, right?

And eventually it's gonna get easier and easier as as time goes on. Well, you but obviously you don't want to wait too long because uh by the time 20 uh 29 rolls around, everybody'll wanting to be so not an early adopter, right? Kind of cautiously looking, maybe planning something in the next year or two. Yeah.

Okay. Yeah, we hope to make a decision by next next spring-ish to as to which way we're gonna go. Okay. So we have lots of internal discussions to have for sure.

Yeah, a lot of decisions yet to be made. So far in the community summit agenda, what sessions have you attended? What's stood out to you so far? So it's uh still pretty early on, first day.

So one of the sessions I went to is actually the very first one was really on Copilot and uh on pieces we don't use of it, which are included in the different licensing package that we have, but where it embeds itself right into your outlook. And and you can have it just uh summarize the last two weeks of email for you and point out some action items that you might need to do. Because if anybody's seen my inbox, they know I don't see every email. So yeah, well, there's some practical uses of it, exactly.

Microsoft products across the board. So yeah, so yeah, so it sounds like you got some ideas at least at that first session. What else are you excited to bring back to the team? I know you mentioned a couple things, automation, exploring what to do with AI, possibly another big one for us is I think we need to explore change management.

I think for a big change that we're gonna have to go through with moving from GP to another platform is just learning the actual methodology of change management and best practices for navigating people through this change. And I've learned a lot by going to sessions in the past on how to how to move people and getting them involved at the right time so that they feel like they've been heard and been part of the decision of how the processes are being defined. Right. Really goes a long way in the end product you're gonna get after you're done implementing.

So you've been on GP since 1990 something, right? 97, right? Yeah, that's a lot of people using that same system many years. There's a lot of history there and of ways that we've always just done it, right?

So so yeah, it'll be definitely something we need need some help with. Yeah. Anything else you're looking forward to as far as sessions? Um as far as sessions, probably check in a few more AI and automation sessions, some BC sessions, just to learn a little bit more about it.

But again, one of the one of the biggest parts I like about coming to conferences is networking with with peers. I know I told you earlier that I sat down for lunch today with a customer, and we were talking about one of our ISV products, and the the people across the table from us, yeah, they're like, hey, we use that same one. And it's like, wow, now we all automatically had this connection, and it was like, hey, we are so glad we talked to you and found you, and it'll be so good to just keep in touch with them and like, hey, what did you guys end up doing?

Or how did you figure this out, this problem out? So really just making those connections to to different people in the community is is amazing. And that's how I've learned so much about what I know is just talking to different people. Yeah, and they can meet other users that have the same challenges and right and right.

We're likely not the only ones with that same problem, right? Even though it feels like it, we're probably not. Good. So, any advice, I guess, in terms of anybody new attending summit, like if they're a first-time attendee, what would you suggest for them?

Just don't be scared to go and talk to people like I said today. Just sit down at a lunch with people that you don't know. Because and ask them why they're here. What like what do they do for work and what is their business if they're a customer?

And like just learn more about how other people do things because that really unlocks in your brain how to how you might be able to use that knowledge inside your own organization to solve your own problems, similar challenges, similar answers. Yeah, yeah. So if they're new, don't be afraid to sit down and introduce yourself. Yeah, I know it seems scary at first to go to go talk to someone.

I don't like to just interrupt people or ask, what do you do? Yeah, and don't be scared to ask questions in sessions either. Like it's definitely everybody's always happy to help answer a question. And even if there's no time at the end of the uh session, they're usually willing to come chat with you after and give you more advice or answer that one question you had.

Right. Whether it be the presenter or another a lot of times, it's the users raise their hand or something. Yeah, that's that's great advice. That's another good tip.

I know you're a speaker as well. So, how did how'd that happen? Well, really, my first speaking engagement was through one of our ISV products. This was right when we were going through a whole bunch of mergers and acquisitions, and he knew how complicated our system was, and and he really liked my story.

So he was like, I think, I think you should come and present that at our they they have their own conference. So it kind of got me really out of my comfort zone because I'd never done anything like that before. And yeah, I've continued to speak at at multiple events and recommend that to users. And anyone can do it, anyone can submit a session to any of these conferences.

Yeah. And even with the new learners platform, don't forget you could also be a speaker or submit an idea. Right, right. And yeah, like it's a it's a great opportunity, pushes you out of your your box something that someone else doesn't.

So so should be always willing to show to share that with other people. That's the great part about our community, I think, is people are willing to share and cheer each other on. Exactly. Great.

Well, kind of in conclusion, Chris, uh if if you had to describe the summit experience maybe in the last three years, right? Maybe in one sentence, what would it be and why? It's just it's just great to to meet all these all these other peers in the community, whether it be partners or isvs or other customers, even like just walking the trade show floor, even if it's a product you might not need at that time, it's good to have that in the back of your head that hey, I was at a conference five years ago and there was a solution for this problem.

Maybe you don't need it today, but right, but you know, it could be in the future you need something. Yeah, yeah, and even talking to partners or uh ISVs that you don't think you need, just talking with them sometimes brings up some good ideas. So sure. Yeah, absolutely.

So yeah, visit the Expo Hall. Don't miss that. Right, 100%. Good advice.

Yeah. So well, any last thoughts, Chris, as we wrap up? No, overall, just thank you for inviting me to speak here. And thank you for being on ISV Talks Podcast.

You bet. It was really a pleasure having you, and everyone will see you on the next ISV Talk episode. Hi, friends.

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