The B2B Podcast Index
← The Index
FinanceNEWthis period

IONA Asks

Hosted by IONA Asks

From the IONA Journal of Economics, we bring you a range of conversations and interviews to give you insights into the world of economics and all it entails.

11 episodes · publishes fortnightly · latest 2025-12-26

Rank

#30

Substance

51.3

/ 100

Why it scores where it does

IONA Asks ranks #30 on The B2B Podcast Index with a substance score of 51.3 out of 100, scored across 3 recent episodes. It scores highest on specificity & evidence and guest caliber. The episode is well-anchored with named companies (Tricolor, First Brands), named figures (Kevin Hassett, Doug Ford), concrete numbers (5-8% deficit/GDP, $4.5 trillion tax cuts, 125% to 175% debt/GDP, 75% Canadian export share, 2.4% tariff rate cited to Oxford Economics), and specific policy dates (August Jackson Hole, December 10th FOMC), giving operators real reference points throughout.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

10.3 / 20

The episode contains several genuinely non-obvious observations—tariffs providing price cover for non-traded goods producers, the Fed's December cut contradicting its own 2% target, and fiscal deficit masking tariff damage—but is diluted by standard macro commentary and basic explanations that a B2B operator following the news would already know.

“the tariffs and the price increases that they are creating on traded goods is providing cover for non traded goods producers and sellers to bring up the prices they're charging as well”

“The reason why the US economy is remaining in an expansionary phase is because fiscal policy is being historically stimulative at a time when it doesn't need to be”

Originality

9.7 / 20

A handful of fresh angles emerge—Powell unwinding average inflation targeting as a pre-emptive move against a dovish successor, bilateral interprovincial deals adding complexity rather than reducing barriers, and Canada's non-deal status as strategically advantageous—but much of the framing (exorbitant privilege, canary in coal mine, Argentina/Turkey comparisons) is well-worn macro commentary.

“the triple B in that name is potentially the US's new credit rating”

“Jerome Powell did announce at that point the unwinding of five years of average inflation targeting”

Guest Caliber

11.3 / 20

Brett House is a credentialed macro economist with real institutional experience at Scotiabank, Goldman Sachs, and the World Bank, and he demonstrates genuine analytical depth; however, he functions primarily as an academic commentator rather than a current practitioner who has executed at scale, which limits the operational relevance for a B2B operator audience.

“Previously, Professor House was deputy Chief Economist at Scotiabank and worked at Goldman Sachs and the World Bank”

“This is reminiscent of the kind of interference with the statistical agency we saw in Argentina in the early and mid beginning of this century as they tried to falsely claim that inflation was smaller or lower than it actually was”

Specificity & Evidence

11.7 / 20

The episode is well-anchored with named companies (Tricolor, First Brands), named figures (Kevin Hassett, Doug Ford), concrete numbers (5-8% deficit/GDP, $4.5 trillion tax cuts, 125% to 175% debt/GDP, 75% Canadian export share, 2.4% tariff rate cited to Oxford Economics), and specific policy dates (August Jackson Hole, December 10th FOMC), giving operators real reference points throughout.

“debt is set to go from about 125% of GDP upward to around 175% over the next 20 to 25 years or so if we stay on our current trajectory”

“they're expected to go towards 6 to 7, almost to 8% of GDP over the next decade, which is unprecedented in times that are not marked by crisis or war”

Conversational Craft

8.3 / 20

The host is competent and covers meaningful ground across multiple topics, but questions are largely predictable and facilitative ('Is this sustainable?', 'Do you expect sustained growth on equity markets for 2026?') with minimal genuine pushback or follow-up pressure on contestable claims; the guest's assertions go largely unchallenged.

“Is this a warning that the Trump administration should be attentive to when regarding when looking at its trade policy?”

“Do you expect sustained growth on equity markets for 2026?”

Standout episodes

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 11 tracked in total.

Listen / subscribe:WebsiteRSSGet the badge