
Hosted by Rosemary Dede
Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations.
76 episodes · publishes weekly · latest 2026-06-26 · ~15 min/episode
Rank
#5086
Substance
47.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5086 of 6183
Substance
Top 82%
outscores 18% of the index
Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula ranks #5086 on The B2B Podcast Index with a substance score of 47.0 out of 100, scored across 1 recent episode. It scores highest on originality and insight density. The 'selective maths' framing for shiny-object syndrome is a mildly fresh articulation, but the underlying argument - long-form search-based content compounds while social media is ephemeral - is extremely common advice in content marketing circles and is not argued from first principles.
Averaged across 1 recently scored episode, with cited evidence.
The episode essentially contains one core framework (engines vs. amplifiers) and one secondary observation (selective maths), stretched thin across 12 minutes with heavy repetition, filler, and throat-clearing. There is minimal intellectual payoff per minute for a B2B operator.
“An engine builds something over time. It compounds. It creates trust and traffic that does not disappear when you stop posting.”
“These are hamster wheels dressed up as marketing strategies.”
The 'selective maths' framing for shiny-object syndrome is a mildly fresh articulation, but the underlying argument - long-form search-based content compounds while social media is ephemeral - is extremely common advice in content marketing circles and is not argued from first principles.
“we do what I call selective maths. People say, girl math, right? But we do the selective math. We see the results. We see the most visible recent action they took. And our brain draws a straight line between those two things.”
“the YAP challenge, if it contributed to that result, was almost certainly the amplifier, not the engine.”
This is a solo episode; there is no guest. The host identifies herself as a holistic business coach and homeschooling mom of three with no demonstrated business scale, practitioner credentials, or evidence of operating at any significant level of revenue or complexity.
“I'm Rosemary, holistic business coach and mom of three, passionate about helping women like you create sustainable success on your own terms.”
The only concrete external data point is Jessie Jean's $1.2M launch figure (cited secondhand), and the host's own evidence is entirely vague and anecdotal with no metrics, timelines, client outcomes, or dollar figures from her own practice.
“A podcast episode I recorded in January still brings people to my world in June. A YouTube video from six months ago still generates inquiries.”
“They have a podcast with 12 episodes. They haven't recorded since March. They have a YouTube channel they started to build content. They have an email list. They haven't emailed since last March.”
As a solo episode, there is no interviewing craft to evaluate; the host uses rhetorical questions as a structural device but repeats the same prompt multiple times without deepening the analysis, and the episode ends with a promotional pitch rather than any sharpened conclusion.
“the question worth asking is not should I do the yap challenge The question should be what is my engine And am I actually feeding it”
“If this episode sparks something for you, If you're sitting there thinking, okay, but what is my engine actually? And how do I know if it's working? I have something for you. It's called the Business Alignment Audit.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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