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142 episodes · publishes weekly · latest 2026-07-01 · ~23 min/episode
Rank
#533
Substance
76.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#533 of 6186
Substance
Top 9%
outscores 91% of the index
Insurance Post Podcast ranks #533 on The B2B Podcast Index with a substance score of 76.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and conversational craft. Three practising industry figures with direct operational experience: Gary Brooks (client director at a broking firm specializing in events), Freddie Sparrow (co-founder of Vento, former promoter), and Steve Jones (senior claims adjuster). All have hands-on involvement in the market; however, none appear to be senior institutional voices or operators managing multi-million-pound events at the largest scale. The host is a trade publication editor, appropriate but not a deep operator.
Averaged across 1 recently scored episode, with cited evidence.
The episode covers several substantive topics (policy wording changes, exclusions, risk management) but frequently returns to accessible, already-known points (promoters don't buy insurance because it feels discretionary; weather is a primary risk; COVID tightened coverage). While specific policy mechanics are discussed, much airtime is spent on introductions, soft transitions, and restating earlier points rather than introducing novel frameworks or unexpected claims.
“The wording changed from beyond the control of the event organiser to be on the control of the event organiser and all the participants or contractors or however it is defined. That's a really, really significant change that drastically reduced the scope of circumstances that would be covered”
“It's a sudden, unforeseen, seen beyond your control. Generally it's insured unless it's any one of these, what used to be 12, now 20, whatever things that are listed at the back of the policy”
The discussion draws on familiar industry tropes - risk transfer mechanics, COVID as a hardening catalyst, the gap between promoter risk appetite and insurance adoption. A few fresher angles appear (the shift from 'beyond control' to 'beyond control of all parties,' the emerging fuel shortage risk, assured control options for artist non-appearance) but these are brief and not deeply interrogated. Overall, the frameworks circulate widely in insurance commentary.
“promoters are by nature big risk takers and the reality is Covid hit them all, cancelled every event in the world. Um, have they changed and learned any lessons since? I am skeptical”
“There's been an element of, for want of a better way of putting it, shrinkflation in terms of the things that are covered on the standard event cancellation insurance policy have become a bit more defined”
Three practising industry figures with direct operational experience: Gary Brooks (client director at a broking firm specializing in events), Freddie Sparrow (co-founder of Vento, former promoter), and Steve Jones (senior claims adjuster). All have hands-on involvement in the market; however, none appear to be senior institutional voices or operators managing multi-million-pound events at the largest scale. The host is a trade publication editor, appropriate but not a deep operator.
“Gary Brooks, client director at srg, Freddie Sparrow, co founder of Vento and Steve Jones, senior adjuster, uh, at Spotlight Claims”
“I used to be a promoter myself and ran a 5,000 person music festival”
The episode mentions specific policy changes (12 to 20 exclusions, wording shift from 'beyond control' to include all parties), real venues and events (Wireless festival, Kanye West, Stevie Wonder cancellation), and named products (ACO / assured control cover). However, it largely avoids concrete metrics: no data on claim frequencies, market size, premium rates, or explicit pricing examples. Most claims are illustrative rather than backed by numbers or case studies with dollar figures.
“there's been more competition, there's been more brokers, um, getting involved in this space”
“the Kanye West Wireless festival”
The host asks logical follow-ups and attempts to thread connecting themes (from policy wording to claims practice to risk radar). However, questions are often softly framed ('I mean, would you agree...', 'what were your thoughts on that') and rarely probe disagreement or inconsistency. The host does not challenge claims assertively; instead, it summarizes and moves forward. There are moments of genuine curiosity (health-related cancellations, cyber risks) but the overall tone remains polite and deferential.
“I mean, Freddie, would you agree that those are kind of some of the lessons and also”
“Do you think that people who've benefited from this type of COVID it does help them see that you may be caught up in the initial excitement”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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