Inspiring Leadership with Jonathan Bowman-Perks MBE · 2026-06-23 · 58 min
Greg Sampson grew up in a small coal‑mining town north of Sydney, Australia, and was among the few in his school to leave. As the first in his family to attend university, he moved to Sydney at 18, drawn by the pace and opportunity of city life. He began his career in veterinary vaccines before moving into commercial roles, where he quickly found both success and a platform for growth. Over time, Greg built an international career across Australia and the United States, taking on senior roles in general management, sales, and marketing. He developed his leadership not through theory, but through real responsibility, often stepping into complex situations where teams needed alignment, trust, and performance under pressure. Greg has worked across start‑ups, IPO environments, and global organisations. At CooperVision, he served as the first Vice President of U.S. Field Sales for seven years, where he led a doubling of sales and expanded the organisation while maintaining a strong focus on people and culture, particularly during COVID.
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