Insights into Success · 2026-02-24 · 48 min
What happens when you mix a health psychology student with a midwife/herbalist - sisters with their mum who has a IT bent? You get Green Goo! This is the story of a family that developed a plant based wellness company stocked in over 120,000 stores worldwide. Seeking a stronger capital base to help grow the business they sold out, but continued to work in the business. Highlighting the twists and turns of life, they ended up needing to buy the business back to save it! This is a candid story about resilience and leadership. Facing adversity can help you become stronger, wiser and more successful! 1:17 Introduction 6:41 Key challenges in taking their products to market. 12:02 How long did it take before it became a full-time business? 16:03 Having a strong "why" - was that key to success? 17:25 The family dynamic challenges. 22:41 Selling the business. 26:37 Buying the business back. 34:51 Being better from failure. 40:19 Challenges of resurrecting the business. 45:27 Keys for entrepreneurs to succeed. For more great content, go to: Email us at: paul.d@isintosuccess.com Thanks for supporting us in our journey to find the secrets to success!
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