Know Thy Subscriber: Putting Your Data to Work on Retention and Monetization

Episode notes

As any subscription-based business knows, customer churn can be a major brake on growth. Not only can replacing customers be expensive and challenging - a common rule of thumb is that acquiring a new customer costs five times as much as keeping an existing one - but it can be even harder to cross-sell/upsell new customers. That’s why growth-minded businesses place extra emphasis on customer retention and existing account monetization. While many organizations have a good grasp on how they perform on retention or cross-selling/upselling, a key challenge is knowing when a customer is likely to take action so you can respond accordingly. Real-time, predictive analytics can be the answer to minimizing attrition, maximizing cross-selling/upselling and ultimately driving significantly improved revenue metrics. In this episode, we will discuss: How churn and cross-selling/upselling affect net revenue retention Foresight on customer behavior Building intervention events to change outcomes How to overcome data silos for greater insight Improving your customer retention and profitability To provide insights into these topics, Ben Sher, Engagement Manager at L.E.K.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• The Long Game: Building Relationships and Credibility in Consulting with Grant MarcksConsulting Uncensored · on Consulting65 / 100
• Executive Presence Decoded: What It Really Is & How to Build It (in the AI Era)Here's the Deal · on Consulting51 / 100
• Always Be Educating And You'll Never Have To Ask For A SaleThe AI Advantage for Local Business · on Consulting32 / 100
• Ep 178: How Payment Plans, Start Dates, And A Paid Discovery Stack Create Steady Income | Expert Guest: Eryn MorganTiny Marketing · on Consulting
• Viktoria Soltesz, Founder & CEO of PSP Angels | Episode 466Leaders In Payments · on Consulting
• Dave Nitzel & Dave Domzalski on A Tale of Two Taverns: Why Most Bars Solve the Wrong ProblemThe Bar Business Podcast · on Consulting

• Opportunities for Vehicle Electrification58 / 100
• How a Strategic Pricing Overhaul Boosted Growth at Education Perfect40 / 100
• Navigating the Shifting Landscape of Sports Fandom, Media Rights, and Fan Engagement76 / 100
• Elevating B2B Digital Commerce73 / 100
• A New Generation of Drug Therapies Requires New Business Strategies85 / 100