How To Price in a Post-COVID-19, Post-Inflationary World

Episode notes

Consumer businesses have faced dramatic increases in input costs over the past 24 months, primarily due to the lingering impact of COVID-19. To avoid profit erosion, most businesses responded by passing cost increases on to consumers in the form of higher prices. But consumers, concerned with a potential recession, are adjusting their spending habits. With the worst of inflation hopefully behind us, now is the perfect time for business leaders to reflect on their 2022 pricing actions and consider a holistic reevaluation of their pricing strategies in light of current market conditions. As consumers are forced to stretch their dollars, companies can drive value by reassessing their pricing strategies to make them more reflective of the current macroeconomic environment. Business leaders should begin by reviewing pricing principles and considering how to make pricing a strategic lever that drives revenue and margin growth.

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