Health and Wellness: Who's Your Target Consumer?

Episode notes

In this episode, L.E.K. Consulting’s health and wellness experts discuss their survey of 1,800 consumers, which they conducted to understand evolving trends in health and wellness, and the seven distinct consumer archetypes they identified. From the traditionalist to the trendspotter, these archetypes each have a different attitude, preference and spending pattern in health and wellness. Discover how consumers are incorporating digital solutions into their wellness routines and how brands and retailers can leverage this consumer research to better understand and cater to their customer base.

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