Insider Interviews: Media and Marketing Pros · 2026-05-05 · 9 min
If you've ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you. At the fourth annual POSSIBLE Conference in Miami I built a mini-series of four Insider Interviews episodes I'm calling "POV: Possible," kicking off with Zack , the founder and CEO of The Cool Company . (Yes, that's the actual name. BUT, COOL is actually an acronym - more on that in the episode.) What is truly cool is that this company is based on four acquired ad tech companies, integrated into a single AI-powered platform: They build your ad creative, buy your media across every channel, and continuously optimize for business goals or outcomes. No siloes. One system, one goal, one cool company. And, Zack illustrates the how and why in my segment called, "Pitch Me. Pinch Me." Spoiler alert (unless you were at Possible and saw it from SalientMG's Innovation Stage!): Zack sharesa a compelling case study from National Veterinary Associates where his team ran a head-to-head test against a human media trading team. Same budget, same time period. The result?
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