Insider Interviews: Media and Marketing Pros · 2026-04-21 · 16 min
You know those screens at a bar or gym that catch your eye and actually make you pay attention in a noisy environment? Chances are you've seen Atmosphere TV. So, I spoke with the company's Chief Revenue Officer, Ryan Spicer, to find out how they're managing to capture and confirm attention, and why it's one of the most interesting ad-supported media plays happening right now. Ryan came up through Viacom and Turner, but his real origin story starts on a soccer pitch. (Yes, I asked him about going from the pitch to the TV pitch - and yes, he's stealing that line.) But apropos to our conversation he walked away from established media for a startup bet on a simple but brilliant insight: nobody ever walked into a bar and asked them to put on a muted episode of Law & Order . Atmosphere was built to fix that. We get into the full value proposition of "TV for your eyes, not for your ears” that's made in three-minute, visually arresting loops across 30 channels. He scored a win in my first "Pitch Me. Pinch Me." segment, doing a great job explaining how they're capturing 10 million viewers a night in their built for OFF-the-couch moments.
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