Inside: Sales Enablement · 2025-02-15 · 29 min
We're thrilled to bring you episode 19 of Inside Sales Enablement, Season 3 - Enablement History, featuring the one and only SES O.G. Jen Marie Jacober, or as some of you might know her, Bacon. Join us as we dive deep into the origins and growth of the Sales Enablement Society with someone who was right there from the start! 5 Keys You'll Learn in This Episode: Origins of a Movement - How Jen Marie stumbled upon sales enablement and played a pivotal role in launching the Sales Enablement Society. The Power of Networking - Discover how the community fostered invaluable professional relationships and connections. The Birth of Chapters - Learn about the formation of local chapters and how they contributed to the society's mission. Evolution to Revenue Enablement - Explore the transition from sales to revenue enablement and what it signifies for the industry. AI and the Future - Jen Marie shares her thoughts on AI's role in the future of enablement and the importance of being an orchestrator in a digital world. Fun Fact From the Episode: Did you know Brian Lambert gave Jen Marie the nickname "Bacon" because he said she makes everything better, just like the breakfast staple?
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