Inside Insights · 2022-12-07 · 53 min
Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses. For more on her advertising research, check out this content. See Privacy Policy at and California Privacy Notice at
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