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Index/Marketing/Inside Insights
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#44 - Bringing insights to an iconic brand after 95 years

Inside Insights · 2022-11-30 · 57 min

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Topics in this episode

Consumer insightsZappidatabusiness intellegenceinside insights

Episode notes

Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making. Pressed for time? Catch the key takeaways around the 48 minute mark. See Privacy Policy at and California Privacy Notice at

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