Hosted by InnoLead
Innovation at large, established companies is hard. So we made a podcast to help you overcome obstacles and create change at your organization. Welcome to Innovation Answered, the podcast for corporate innovators.
89 episodes · publishes fortnightly · latest 2024-12-09 · ~26 min/episode
Rank
#5556
Substance
41.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5556 of 6186
Substance
Top 90%
outscores 10% of the index
Innovation Answered ranks #5556 on The B2B Podcast Index with a substance score of 41.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of concrete figures appear (ElevenLabs' $100M raise, $11/month subscriptions, 40%/48%/64% survey data points, ISO 56000) but the host explicitly admits he had to correct nearly every data point the AI cited, undermining their reliability. Named companies (CarMax, Mayo Clinic, Starbucks, Pizza Hut) appear without meaningful detail.
Averaged across 1 recently scored episode, with cited evidence.
The bulk of the episode is AI-generated product demonstrations - a ChatGPT summary of five generic trends, an AI-written song, and a ten-minute NotebookLM AI podcast - with only scattered moments of genuine human insight. The few original observations (democratization as a cover for firing the innovation team, the ISO 56000 standardization point) are buried under extensive filler.
“Sometimes it's really a cover story for firing the innovation team, which I'm hoping is not a trend for 2025”
“I think it missed something that'll be an important conversation to have in 2025 around innovation standards or at least committing to a standardized process”
The five headline trends are recycled, ChatGPT-generated summaries of broadly familiar innovation concepts (AI adoption, democratization, metrics, partnerships, Horizon 1 focus). The only genuinely contrarian moment - democratization as a euphemism for disbanding innovation teams - is one paragraph in a 30-minute episode dominated by AI tool demos.
“Sometimes it's really a cover story for firing the innovation team”
“you don't go to a Panera, for example, on two different days and find them using two different chicken soup recipes”
There are no actual guests; the episode features only the two Innolead hosts (CEO and CGO of a media company) narrating AI-generated content. Rachel Antaleck (Pizza Hut/Starbucks) and Gina O'Connor are referenced but neither is present or interviewed.
“Here with me is my colleague, Alex Slosby, Chief Growth Officer of innolead”
“One of the best articles we published this year was by Felipe Negrito, a former Disney tech exec”
A handful of concrete figures appear (ElevenLabs' $100M raise, $11/month subscriptions, 40%/48%/64% survey data points, ISO 56000) but the host explicitly admits he had to correct nearly every data point the AI cited, undermining their reliability. Named companies (CarMax, Mayo Clinic, Starbucks, Pizza Hut) appear without meaningful detail.
“I went through all of the data points that it cited in the text we just read and made corrections to just about everyone”
“64% of the people who participated in our assessment...say that they're either entirely focused on Horizon 1 work”
The episode is largely a scripted reading of AI-generated content by AI voice clones, with no interview structure, no guest to probe, and no substantive back-and-forth. The brief moments of genuine human exchange lack depth, and follow-up questions are essentially non-existent.
“What do you think, Scott?”
“Are the five trends generally right? Um, is there anything you'd add that you think will be important in the year ahead?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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