Influence Global · 2026-05-27 · 25 min
Some agencies are now creating fake AI experts. Fake headshots. Fake names. Fake commentary. In this episode of the Influence Global Podcast, Gordon Glenister speaks with James Roach from Honcho about how AI is reshaping SEO, digital PR, online trust and media visibility. They discuss: • Why AI may be helping SEO more than hurting it • The rise of AI-generated content and “AI slop” • How brands stay visible in AI-driven search • Why digital PR is becoming more important again • The future of trust, authority and online discovery As search and media evolve faster than ever, brands are being forced to rethink how they build visibility and credibility online. Learn more about your ad choices. Visit megaphone.fm/adchoices
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