Brands That Own the Moment Own the Market
In Other Words · 2025-09-16 · 33 min
Episode notes
In this episode of In Other Words , host Jason Hemingway is joined by Rema Vasan , Head of North American Business Marketing at TikTok, to explore how cultural moments are reshaping brand growth. Rema shares why timing, authenticity, and agility matter more than ever in today’s always-on, content-driven world, and how brands can turn everyday cultural moments into meaningful, long-term engagement. She also reflects on leadership lessons from her global career and offers a candid view on how technology and creativity intersect at scale. What you’ll learn in this episode: How cultural moments can be transformed into momentum for global growth Why an “Always Day One” mindset helps brands stay relevant and adaptive The balance between planned campaigns and real-time content Why authenticity and representation matter in connecting with diverse audiences How marketers can leverage AI as a creative enhancer rather than a replacement Lessons in leading global marketing teams while staying locally relevant Rema Vasan brings over 20 years of global marketing experience across Procter & Gamble, Pfizer, J&J, Unilever, Activision Blizzard King, and TikTok.