In Growth We Trust · 2024-07-12 · 52 min
This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights. Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building. Chapters [00:00:00] Intro [00:00:44] The Mona Lisa of e-commerce. [00:06:27] Building and activating audience engagement. [00:08:01] Negative customer acquisition cost. [00:11:57] Expanding margin over time. [00:16:22] Customer engagement strategies. [00:19:33] Brandformance. [00:20:25] Long-term return on investments. [00:23:43] Understanding user behavior for growth. [00:28:58] Memes and viral content. [00:30:22] Leveraging Niche Viral Communities. [00:36:00] The future of brand evolution. [00:39:32] Creating peak brand moments. [00:40:59] Culturally embedded behavioral spending.
🔮 Live from Money2020 in Amsterdam - Content Is the Company: Rethinking Business in the Age of Media with Sebuh Mesfin63 / 100
🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral 
🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub