EP65: How to pick the right marketing channels for your SaaS

Episode notes

In this episode of In Demand, Asia and Kim dive into one of the most misunderstood topics in SaaS growth: how to choose the right marketing channels for your company. This is part one of a two-part series on SaaS marketing channels. In this episode, they focus on the strategy behind channel selection, including customer behavior, levels of awareness, ARPU, and how different markets discover products in completely different ways. They unpack why there is no universal “best” marketing strategy, how founders fall into silver bullet thinking, and why the companies that succeed either get very lucky or build strong strategic processes for understanding their market. This episode is a deep dive on how to think strategically about SaaS marketing instead of blindly copying tactics that worked for someone else. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here . Links: DemandMaven