IBAM- International Business As Mission Biblical Entrepreneurship · 2026-06-15 · 23 min
Key moments - from our scoring
Substance score
21 / 100
Five dimensions, 20 points each
Brad, a real estate entrepreneur and biblical counselor, discusses how business becomes discipleship through intentional servant leadership and spiritual formation. Drawing on his background - including a $3.5 million debt crisis overcome through faith and perseverance - Brad explains his transition from investment real estate to Keller Williams real estate brokerage, which funds his primary calling: discipleship. He co-hosts SWAT Radio (Spiritual Warriors Advancing Truth), a daily broadcast on 10-12 Christian radio stations reaching across denominational lines, and co-founded the Northeast Florida Christian Chamber of Commerce with Jeff Dalrymple to create space for faith-based business people to make disciples rather than merely network. Central to his message is the principle that you cannot teach unapplied truth - discipleship requires personal spiritual formation through daily Scripture examination, memorization, and meditation. Brad emphasizes the stewardship principle from 1 Peter 4:10: business leaders, regardless of profession, must ask whether their work is good for people and glorifies God. His framework - grounded in Matthew 28's Great Commission and Psalm 1's promise - positions marketplace activity as a platform for proclaiming God's excellencies to a spiritually malnourished culture drowning in worldly information.
After experiencing a $3.5 million debt crisis when Walmart pulled out of a $60 million project, Brad spent 10 years paying back 11 bank lines of credit while building his store portfolio from 2 to 50 locations. About 10 years ago, as empty nesters, he and his wife joined Keller Williams real estate brokerage to gain the flexibility to fund their discipleship calling while leveraging their people skills.
SWAT Radio (Spiritual Warriors Advancing Truth) is a daily 3-4 PM broadcast on 10-12 Christian radio stations founded by missionary Doug, a former Marine-turned-FBI-agent. Brad initially declined to co-host but agreed to help raise startup funding for two months; that commitment became eight years and counting, broadcasting biblical teaching from men's studies across Jacksonville churches.
Brad co-founded the chamber with Jeff Dalrymple to gather faith-based business people primarily for discipleship, not networking. Described as a "funnel," it attracts Christians through its label but intentionally channels members toward the gospel and building relationships characterized by "iron sharpening iron."
Brad applies 1 Peter 4:10 (faithful stewardship of God's gifts) and John Piper's framework: ask whether your work is good for people and glorifies God. He also emphasizes 1 Peter 2:9 - that business leaders are God's possession called to proclaim His excellencies in the marketplace, whether selling real estate, roofing, or any profession.
Citing Acts 17:11 on the Bereans and the reality that 80% of life's input comes from worldly information, Brad argues business leaders become spiritually malnourished without active engagement with Scripture. He urges daily examination - not casual reading - through meditation, memorization, and study to avoid conformity to the world (Romans 12:2).
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is almost entirely personal testimony and faith-based encouragement, with almost nothing a B2B operator could extract and apply. The rare business moment - recovering from a collapsed Walmart deal - is touched on briefly without operational depth, and the rest is scripture citation and evangelical motivational content.
God has gifted you with certain skill sets. How am I using that to serve my fellow man?
we need men and women who aren't just going and filling a pew and being consumers
The Tommy Nelson 'you cannot pedal unapplied truth' line is a memorable phrase, and framing the Christian chamber as a gospel funnel is mildly interesting, but the bulk of the episode recycles standard evangelical talking points about scripture memorization, the Great Commission, and stewardship with no contrarian or first-principles business thinking.
Tommy had this great phrase and I loved it. He said, as a Christian, you cannot pedal unapplied truth.
the Christian chamber is a big funnel
Brad is a genuine practitioner - real estate agent at Keller Williams, radio co-host, local chamber founder - but operates at a small local scale with no verifiable track record of B2B impact that goes beyond Jacksonville ministry work. The host's own backstory (2 to 50 stores, $3.5M debt payback) is arguably more substantive than the guest's.
we got stuck with 3 1/2 million dollars on 11 bank lines of credit, pre development costs
went from two stores to 50
There are a handful of concrete numbers - the $60M Walmart-anchored project, $3.5M in debt on 11 credit lines, paid back over 10 years, growth from 2 to 50 stores, 18 churches across 4-5 men's studies - but these appear briefly as personal backstory rather than as evidence in service of any transferable argument, and the rest of the episode is entirely abstract.
In 08 we had a, we had a $60 million project all funded, ready to go. Walmart anchored. And um, Walmart pulled out last minute and um, we got stuck with 3 1/2 million dollars on 11 bank lines of credit
went from two stores to 50 and, and had to create a firewall and raise capital on one side
The host never challenges any claim, rarely follows up substantively, and responds to nearly every statement with affirmations like 'Wow' or 'Yeah.' Questions are broad and open-ended invitations to share rather than probes designed to surface depth, and the closing is an unqualified endorsement that frames thin content as 'gold.'
What a woman, man.
Oh, that's a great platform.
Computed from the transcript - who did the talking, and the words that came up most.
In this episode, Steve Adams sits down with Brad for a rich conversation about faith, work, Scripture, discipleship, and what it means to follow Jesus in the everyday places God has already placed us. Brad shares how he and his wife entered the real estate world through Keller Williams after becoming empty nesters. What began as a possible investment path became a way to create freedom for ministry, family, biblical counseling, and discipleship. Along the way, Brad also became part of SWAT Radio - Spiritual Warriors Advancing Truth - a daily radio broadcast that grew out of men’s Bible studies and a desire to teach Scripture with real-life application. The conversation also explores the founding of the Northeast Florida Christian Chamber of Commerce, created to gather faith-based business people not only for networking, but for relationship, Gospel conversations, and disciple-making. One of the strongest themes in this episode is the call to examine Scripture daily. Brad challenges Christian business leaders not to simply consume teaching, but to become like the Bereans - testing, studying, and being shaped by the Word of God.
Transcribed and scored by The B2B Podcast Index.
Steve Adams: Did you know your business can honor God while transforming lives around the world? Welcome to the IBOM Biblical Entrepreneurship show, the weekly podcast that inspires and equips Christian entrepreneurs to build sustainable businesses that glorify God and uplift impoverished communities. At ibom, our mission is built on the three fish metaphor. Give a fish. We provide startup loans to launch businesses. Teach to fish. We offer entrepreneur training for lasting growth. Equipped for disciples. We empower discipleship to multiply impact. Join iBum's founder Steve Adams as he shares powerful solo episodes and expert interviews filled with mentorship insights and real life stories of how biblical entrepreneurship is advancing the Great Commission. Subscribe now and get ready to be inspired, equipped and empowered to make an eternal impact.
Brad Formsma: I love that. You know, I was just on yesterday with a lady named Buki from London. Um, delightful Nigerian woman believer, uh, for this summit and um, we were talking about Jeremiah 17. You know, this is what the Lord says, the man who uh, trusts in man, and here's all the bad things. But, but bless is the one who trusts in the Lord. And I think that God, for me personally, what, why that is so meaningful is that. And also Psalm 16, I love, I've memorized that as like my life psalm, um, because uh, you know, it's similar. In 08 we had a, we had a $60 million project all funded, ready to go. Walmart anchored. And um, Walmart pulled out last minute and um, we got stuck with 3 1/2 million dollars on 11 bank lines of credit, pre development costs. And um, that uh, forced a crisis, uh, for the. Me and my two partners in a way that I can't even describe for people very well. And uh, but we, we just went to everybody and said if you don't force us into bankruptcy, we'll work. And we did. It took us 10 years, but we paid it all back over 10 years and at the same time went from two stores to 50 and, and had to create a firewall and raise capital on one side and not convince them that we weren't going to go over here with it. You know, um, wow. It was hard but you know, it was. But God shaped and formed all of us through that.
Guest: Yeah.
Brad Formsma: And so I can identify.
Guest: Yeah.
Brad Formsma: With what you're saying. So what, uh, so after all of that, um, um, you got into Keller Williams it sounds like, and you've got this radio program. Talk about what you're doing today.
Guest: Yeah. So probably about 10 years ago, my wife and I, we were, we were becoming official empty nesters at that point. Our, our Oldest kids were getting married. Our, uh, youngest kids were off at college. And I was kind of looking to transition, not into full time ministry, but I wanted to be able to fund the ministry that I felt like God had called me to. You start looking at businesses. What are businesses out there that would allow you the freedom to, you know, go meet with men, to go counsel families and also to go see, you know, future grandkids or wherever they might be. And real, uh, estate was something I always had an interest in, but wasn't sure I wanted to be, you know, quote, an agent. And so my wife, uh, uh, I was going to say she raised five kids, we raised five kids. She homeschooled them and uh, and now she's, she's at home.
Brad Formsma: What a woman, man.
Guest: Wow. So we, we decided to go after this together.
Brad Formsma: Okay.
Guest: And initially I think we were thinking more from an investment standpoint.
Brad Formsma: Yeah.
Guest: But as we realized, you know what, we're both good with people. Yep. And so we, we kind of decided, why don't we just join a brokerage and Keller Williams. We, we knew some folks at Keller Williams. We met with them and thought, this is great, let's plus learn the business
Brad Formsma: from the ground up, you know what I mean? Yeah. Learn all the transactional stuff and legal stuff. Right? Yeah, that makes sense.
Guest: Yeah. So that's, you know, again, sometimes you jump out there and do things. You don't know what the next couple of years is going to look like. And uh, fortunately it's, it's been good for us. And uh, so it allowed me to do the things. In fact, both my wife and I both have been trained in biblical counseling. So we do a fair amount, we do a fair amount of marriage counseling and just discipleship in general. Um, um, yeah, I do do a radio broadcast every afternoon from 3 to 4 o' clock here on the east coast. Uh, we're on about 10, 10 to 12 stations around the country. It's called SWAT radio.
Brad Formsma: Okay.
Guest: SWAT stands for spiritual Warriors Advancing Truth. Wow. Uh, good friend of mine, missionary, in fact a, uh, Marine who became an FBI agent who eventually became a missionary 30 years ago. He and I have known each other since I moved to Jacksonville in late 97. And we, we've stayed in touch all these years even though he's kind of bounced around. Uh, he came back to Jacksonville about 12 years ago and uh, started a Bible study out at the beach. And that was just a men's study with a couple sons and some, some other guys and you know, six, eight guys became 10 to 12, then 15 to 18, then 20, 25 guys. Anyway, then we started another study in town, then another one. Anyway, we had about four or five, uh, men's studies with a couple of hundred men who gathered at various locations. About 18 churches represented among those men. And then that ended up becoming a radio program that we did.
Brad Formsma: Okay.
Guest: And basically whatever we teach during the week, then we bring that to the radio the next week and just go deeper into it.
Brad Formsma: And are these, like, Christian radio stations in a town kind of deal? Yeah. Right?
Guest: Yeah.
Brad Formsma: Oh, that's a great platform.
Guest: Yeah. Yeah. Big part of Salem radio. Yep. But, uh. But Doug, who is, uh, the guy, the really. The. The missionary and the founder of swat, came to me when he was thinking about doing radio and said, hey, would you be willing to, uh, do this with me? Uh, just. I need somebody who knows the scriptures and can. We can teach it together, and then we can talk about application.
Brad Formsma: Yeah.
Guest: And I said, well, I love the idea, but I don't think I'm your guy. I can point you to a dozen other guys be better at that than me. Anyway. So, uh, you ended up doing it. Yeah. So I said, I tell you what, I'll help you get it started. You know, maybe I can. Can help, uh, raise the money to do it. And, uh. And I said, I tell you what, if you can get the money raised in the next two months, he wanted to do six months of airtime and raise the money for it. He said, if you. If you can do that, I will help you for a couple of weeks. Well, two weeks turned into eight years now. And, uh, yeah, it's kind of a
Brad Formsma: pattern I'm seeing here. Uh, the reluctant hero.
Guest: Yeah. Somebody told me yesterday, Brad, no is a complete sentence.
Brad Formsma: That's a hard word for all of us, especially if you're. I'm kind of a recovering people pleaser as well. And, you know, and it's. It's like, you know, there's a lot of good to that, and it's a challenge to break it. And it's. How do you do it? And be gracious, you know? Um, but it is. It's having firm boundaries and saying no. And I think what for me, where I finally won that battle was I just got tired of the position it put me in, and that helped me overcome my unwillingness to say it. Yeah.
Guest: Yeah, yeah.
Brad Formsma: Wow.
Guest: So what.
Brad Formsma: What today? Um. Um, you also started the Northeast Florida Christian Chamber of Commerce. So tell me about that a little bit. And then I want to weave in a couple of themes Here before we're.
Guest: Well, uh, I founded the Northeast Florida Christian Chamber with a good friend of mine, uh, by the name of Jeff Dalrymple. Jeff had moved to Jacksonville about six, seven years ago. We got connected about three years ago at a luncheon that some friends of ours coordinated. And, uh, he and I. It's just four guys around a table, but Jeff was sitting next to me. I had never met Jeff. And he and I started a conversation. We both had a mutual, uh, passion for making disciples. And, uh. And, you know, kind of like our conversation here. How does that take place, you know, when you think about Jesus's, uh, last commands before ascending to the Father?
Brad Formsma: Hm.
Guest: He said, he says to his disciples, he says, all authority in heaven and on earth has been given to me. Go therefore, now and make disciples, baptizing them in the name of the Father, the Son, the Holy Spirit, teaching them to observe all that I've commanded. Yep. And then, of course, he gives a great promise there at the end. He says, lo, I am with you always, even to the end of the age. Yeah. And so, you know, when you think about. That's. That's Jesus's last commands before he ascends to the Father. I would take that pretty seriously.
Brad Formsma: Yeah. Right. Like, this is what I really want to emphasize.
Guest: Yeah. And that idea of go make disciples, it's the. It's really the phrase, as you're going to.
Brad Formsma: As you're going that dirt of ongoing. Right.
Steve Adams: Right.
Guest: So where's. Where's Brad going? Where's Steve going?
Brad Formsma: Uh, who are we becoming?
Steve Adams: Yeah.
Guest: Ah, I'm going to work. I'm going to family. You know, um, I'm in my community. And so that's where I realized, you know, I think we have a stewardship over the gifts that God gives us. Fact. First Peter 4, 10 says, as each has received a gift, use it to serve one another as faithful stewards of God's manifold grace. So you. I. Anybody listening to this? God has gifted. You've been given gifts. And we are to steward those by serving others. Well, I do that in the real estate business. A plumber can do that as a plumber. So if you're. If you're thought. If you think about it, that terms. Okay. God has gifted me with certain skill sets.
Brad Formsma: Right.
Guest: How. How am I using that to serve my fellow man? You know, it. I think Piper said, if it's. It needs to be good for people and glorify God.
Brad Formsma: You know, very simple. Right.
Guest: Is what. Is what I'm doing good for people? And does it glorify God?
Brad Formsma: Yeah.
Guest: And so, so Jeff and I began to talk about the idea of, you know, in the culture we're living in right now, uh, we're so sensitive about so many different things. And again, there's some things we should be, but we need to stand on the truth.
Brad Formsma: Right.
Guest: And so we had this idea of gathering, um, you know, faith based business people together and actually, you know, yes, it's some, um, networking. Yes, we do business together, but ultimately for the purpose of making disciples. Yes. When you put, when you put Christian on, on your label, on your name, that can draw a lot of people. We said, you know, the Christian chamber is a big funnel.
Brad Formsma: Uh, yeah. Right.
Guest: And you're going to get a lot of people who are going to come in there because they identify as Christians.
Brad Formsma: Right.
Guest: But what we want them to hear is the gospel. Yeah. And so, and let it, let them come down that funnel. And it may be, you know, hey, here's a guy I'm getting to know and I want to hear his story. And this is an opportunity for us to build relationship. We may do business together, but ultimately I want us to be iron sharpening iron.
Brad Formsma: Yeah.
Guest: So anyway, yeah, that's kind of what the chamber, uh, was kind of initially started to, you know, started with, to just make disciples.
Brad Formsma: Make this happen. Question I have for you is what do you, what role do you believe, uh, that becoming a disciple yourself plays in you being an effective disciple maker?
Guest: Well, I love this phrase that Tommy Nelson in Denton, Texas. I don't know if you're familiar with Tommy.
Brad Formsma: Uh, no, I'm not. Yeah, I mean, I know Thomas Nelson
Guest: publishers, but yeah, different guy. Tommy Nelson's a Dallas seminary grad.
Brad Formsma: Okay.
Guest: Pastored Denton Bible Fellowship.
Brad Formsma: Okay.
Guest: Years. I think Tommy just retired.
Brad Formsma: Okay.
Guest: Well, not that there's retirement for any of us, but.
Brad Formsma: No, no, I know what you mean. Yeah.
Guest: Tommy had this great phrase and I loved it. He said, as a Christian, you cannot pedal unapplied truth. Uh, in other words. Wow.
Brad Formsma: In other words, so good.
Guest: You're not going to go out and make disciples unless you're being disciple.
Brad Formsma: Right.
Guest: Yep. You know, and, and that's really, you know, going back even to this Bible. I, uh, often if I go speak somewhere, I take this Bible because I want people to understand the value of one man, one person pouring into another. Yep. And so I, I, you and maybe some of your listeners and viewers, uh, have had that great fortune and the blessing of having an, of having another man pour into you or a woman pour into A woman. And so for me, that's been the course of my life. From my brother in law who really was, uh, instrumental in leading me to Christ, to, um, business partners and clients and all sorts of people.
Brad Formsma: And so it's like your brother too, that. I don't know if it was your brother who gave you that Bible. In 81, he said something the effect of you have to self feed as well and building that daily habit of studying the word of God yourself.
Guest: Yeah, well, it was my brother in law. He married, he married my sister. Yep. And uh, and you know, it's, it's like if you, you go look at Acts 17:11.
Brad Formsma: Okay.
Guest: Where Paul is talking about, uh, he's talking about the Bereans. And he's, he's speaking, he says, he said, he's speaking of the Bereans. He says they were more noble than those in Thessalonica. They examine the scriptures daily.
Brad Formsma: Yes.
Guest: To see, to see if these things were true. Well, you know, we're living in a time where we've got so much information, podcasts galore, great pastors, great communicators, but we need Bereans. We need, we need men and women who aren't just going and filling a pew and being consumers, hearing it.
Brad Formsma: Right.
Guest: Yeah, exactly. They, they are men and women who are examining the scriptures. Uh, in fact, that word, it's exactly an examination. You go to the doctor and get an examination, he doesn't just glance at you.
Brad Formsma: Right.
Guest: It's an exam. Okay, so do we approach the scriptures in that way as, as business people do? I approach the scriptures daily to go, hey, God, you know, what is it? You know, God opened my eyes that I may behold wondrous things. Yeah. From your Word. Ah, think. Things that will transform my life. Things that will sanctify me. What did Jesus said? He said in his high priestly prayer, he says, sanctify them and the truth. Your word is truth. So as, as business leaders, we better be examining the scriptures daily because I don't know about you, but if I'm not in the Word, I'm gonna, I'm gonna lean heavily toward the world than I am the world.
Brad Formsma: The word, like a week. Like, it doesn't take me long at all. Right.
Guest: No. If you look at that cup, I've got this, I've got this water here. But if, if, if this represents my life and I can tell you're from Texas. Exactly. 80%. 80% of this bottle is filled with what the world has to offer. Yep. Which it's hard not to. With the amount of information it weighs. Heavy.
Brad Formsma: Right.
Guest: But if only a very small portion of this represents my spiritual nourishment as a business leader, as a husband, as a father, as a community leader, even as a church leader, if. If only 20% of this bottle represents my spiritual nourishment, let's be honest, we're malnourished spiritually.
Brad Formsma: Yeah.
Guest: Yep. And so I think there's a. There's a certain stewardship that we have as to what we allow to come in, what we allow to, uh, you know, transform our minds, you know, do not be conformed to this world. Be transformed by the renewing of your mind. So that's a big. That's a big part. That's part of the. My passion is to see men, you know, and I can just drill into that and say, husbands, fathers.
Brad Formsma: Yep.
Guest: Your primary ministry is at home. And even though it's in the Word. Absolutely.
Brad Formsma: Because I would even add grandfather. Because you want to finish well. Finish well.
Guest: Exactly.
Brad Formsma: Yeah. Right. You have. You have 15 young people that are really watching you.
Guest: Exactly.
Brad Formsma: You know what I mean?
Guest: So, uh, let me, let me read. Let me read this to you real quick.
Brad Formsma: Yeah.
Guest: This Bible is completely falling apart. And I've had it rebound twice over the last since 1981. Wow. This is what my brother in law wrote in the front of this Bible for me as I got in his car that morning in 1981. He says, but his delight is in the law of the Lord. And in his law he meditates day and night. And he will be like a tree firmly planted by streams of water, which yields its fruit in season, and its leaf does not wither. And then whatever he does, he prospers, of course. Psalm 1, verses 2 through 3. He says, what a great promise. He says, begin now, claiming it and activating it in your life. Let His Word. Let His Word rule your heart and mind. Read it, study it, memorize it, meditate on it, and love it. Do as those in Thessalonica receive the Word with great eagerness, examining the scriptures daily to see if these things are true. He says, may you be able to say as Solomon did not. One word has failed of all his good promises. First Kings 8:56. He says, finally, be diligent. Be diligent to present yourself approved to God as a workman who does not need to be ashamed handling accurately the word of truth. Second Timothy 2, 15. Wow. Uh, those words have shaped my mission for the past 40 years. And, um, you know, there's been a lot of train wreck along the, along the way. Uh, but the importance of having other people in your life, men in your life as a man, women in your life who have wisdom and experience and have a knowledge of that word, it is vital.
Brad Formsma: That's the big message I'm hearing from you, Brad. And, um, as we wrap up here, is there any last thing you'd want to say to young entrepreneurs that are watching this?
Guest: Yes, absolutely.
Brad Formsma: It's all yours. The floor is yours, my friend.
Guest: One, one of the things he said in there is meditate on it and memorize it. So I love God's word. I love to hide it in my heart. Yep. First Peter 2. 9 says, you are a chosen people. You're a royal priesthood. You're a holy nation. You are a people of God's own possession. Now think about that in a world that, where people are struggling for identity, that, that's your identity. But, but listen to the end, listen to the end of that verse. Here's the purpose. That's your identity. Here's your purpose that you might proclaim the excellencies of him who called you out of darkness and to end his marvelous light. So as, as we leave and go to work, we are his people. We are, we are his actual possession. Um, that we might proclaim his excellencies. So whether you're selling real estate, whether you're an electrician, a roofer, a home builder, a physician, it doesn't matter. Go proclaim His Excellencies. Yeah.
Brad Formsma: Wow. Thank you, Brad. I. Yeah, uh, crossed my mind, was thinking several of my friends who are doing that and the way you tied that all together is amazing. And I'm glad we're recording it because, uh, that's gold. Um, thanks again for being on the IBAM Kingdom Summit.
Guest: I appreciate it. Thank you for the invite.
Steve Adams: Thank you for listening to the International Business as Mission podcast. A space where we explore how to build businesses rooted in biblical principles that create global impact. But we're not just here to talk. We're taking action to spread entrepreneurship to poverty stricken communities around the world. Our mission is to be the catalyst that empowers people to build sustainable livelihoods and break the cycle of poverty. We follow the three fish principle. 1. Give a fish, providing startup loans to empower entrepreneurs. 2. Teach to fish, offering entrepreneurial training for sustainable business practices. And 3. Equip for disciple making, building a community that supports spiritual growth alongside business success. This is life changing work, but we can't do it alone. We need passionate impact partners like you to join us on this mission by becoming a donor. Your generous gift will directly fund the establishment of new businesses that provide dignified work and hope. Just imagine, your donation could help a single mother in rural Africa start a small farming venture that allows her to feed her children and send them to school. Or a young man in Southeast Asia to launch a small business breaking the chains of generational poverty. This is the the power of entrepreneurship as a force for good. Will you join us in unleashing it? Go to ibom.org now to start impacting lives through the transformative power of business as mission. Together we can create a world of flourishing.
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