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Index/Marketing/Humans of Martech
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171: Kim Hacker: Reframing tool FOMO, making AI face real work and catching up on AI skills

Humans of Martech · 2025-05-27 · 1h 1m

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Topics in this episode

MarTechMarketing Operationsmarketing careermarketing manager

Episode notes

What’s up everyone, today we have the pleasure of sitting down with Kim Hacker, Head of Business Ops at Arrows. Summary : Tool audits miss the mess. If you’re trying to consolidate without talking to your team, you’re probably breaking workflows that were barely holding together. The best ops folks already know this: they’re in the room early, protecting momentum, not patching broken rollouts. Real adoption spreads through peer trust, not playbooks. And the people thriving right now are the generalists automating small tasks, spotting hidden friction, and connecting dots across sales, CX, and product. If that’s you (or you want it to be) keep reading or hit play. About Kim Kim started her career in various roles like Design intern and Exhibit designer/consultant She later became an Account exec at a Marketing Agency She then moved over to Sawyer in a Partnerships role and later Customer Onboarding Today Kim is Head of Business Operations at Arrows Most AI Note Takers Just Parrot Back Junk Kim didn’t set out to torch 19 AI vendors. She just wanted clarity. Her team at Arrows was shipping new AI features for their digital sales room, which plugs into HubSpot.

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  • How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK MarsdenThe CRO Spotlight Podcast · on MarTech67 / 100

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