Humans of Growth · 2026-07-23 · 38 min
Most e-commerce brands don't have a product problem. They have a focus problem.They try to sell to everyone, list every variation, chase every platform at once, and lead with "we have the best quality." That's the most boring pitch in the world, and it's usually the reason growth stalls.In this episode of Humans of Growth, I sit down with Michael Jordan, founding partner at BAD Marketing, to break down what actually separates e-commerce brands that scale to eight figures from the ones that flop. Michael has run this from both sides: as an agency operator managing Amazon and Meta accounts for hundreds of brands, and as a founder who's launched, scaled, and shut down his own.We get into why subscription and repeat purchase products stack the odds in your favor as CAC keeps climbing, why TikTok is the cheapest place to test which hook and avatar your market actually responds to, and why too many product options quietly kill conversion rates.
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