
Humanity Working · 2026-08-13 · 47 min
Mark Peters is CEO of Butterball Farms, a family-owned food manufacturing company where he has spent decades thinking differently about what it means to be an employer. He is also the founder of The Source, an organization that helps employees navigate challenges like transportation, childcare, healthcare, food insecurity, and other barriers that can make it difficult to stay in the workforce. His work focuses on building more resilient people, businesses, and communities, and his new book, The Retention Trap , challenges conventional thinking about how companies approach talent. In this episode, Paul and Mark dig into why companies tend to think about talent defensively, focusing on retaining people rather than creating an ecosystem where talent can flow and grow. They explore how helping employees achieve basic stability can give them the capacity to think about their future, and why investing in someone's development can still create value even if that person eventually leaves the company.