
Humanity Working · 2026-08-06 · 52 min
Amy Bruske is President and co-owner of Kolbe Corp, where she's spent her career helping entrepreneurs, corporate leaders, and consultants tap into their natural instincts to work more effectively. She's one of only three Senior Master Consultants in the Kolbe Concept, the authoritative framework for human instinct and performance, and she advises Fortune 500 companies and fast-growing businesses on how people can do more by working with their natural strengths rather than against them. She's the co-author of the USA Today bestseller Do More, More Naturally and the family business guide Business is Business . In this episode, Paul and Amy dig into why so many people climb the ladder into roles that leave them exhausted, and how understanding your instinctive way of getting things done changes that. They unpack the three dimensions of the mind: cognitive, affective, and conative, and why most personality tests only capture two of them while missing the part that actually predicts how someone executes.