Most Change Fails Because Brains Hate Risk with Georgie Cooke, Lima Delta

Episode notes

Change doesn’t fail because people are stubborn; it fails because the rollout forgets how humans actually change. In this HRchat episode, Bill Banham sits down with Georgie Cooke, Learning and Change Strategist co-founder of Lima Delta, to unpack why so many transformations lose steam and how to design plans that stick. From status quo bias and risk aversion to the quiet power of team norms, Georgie explains the psychology that shapes every initiative and shows how to turn insight into action. Tune in to hear a clear breakdown of the Inspire, Train, Sustain framework and why sequence matters. Inspire builds urgency with a story that balances opportunity with the cost of staying the same. Train turns ideas into decisions through scenario-based practice and feedback that builds real capability. Sustain locks in new habits with aligned processes, incentives, communities of practice, and ongoing communication that respects the forgetting curve.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Culture Drives Performance. Here's the Framework.High Octane Leadership · on Employee engagement84 / 100
• In PRAISE of the OFFICE! with Dr. Peter Cappilla & Ranya NehmehLeadership BITES · on Employee engagement82 / 100
• How to Retain Top Talent with Just 15 Minutes a WeekVoice Activated: Tuning Employee Insights At Work · on Employee engagement82 / 100
• Reimagining Computing Education in the Age of Generative AISilver Lining for Learning · on learning81 / 100
• Transforming Learning and Development with Marty BairdShocking Profit Podcast · on Employee engagement79 / 100
• The Culture You Lead Is the Culture You CreateConsulting from the Couch · on Employee engagement75 / 100

• Workplace Wellbeing and Evidence-Based Hiring with Dr. Paul Jones60 / 100
• Dashboards Are Dead with Ankita Poddar74 / 100
• How To Personalize Employee Support Across Every Life Stage with Chris Locke67 / 100
• Modernizing HR Without Losing Trust with John Kennedy47 / 100
• Adaptability is the New Currency of Work with Dallas Counts56 / 100