Most Change Fails Because Brains Hate Risk with Georgie Cooke, Lima Delta

Episode notes

Change doesn’t fail because people are stubborn; it fails because the rollout forgets how humans actually change. In this HRchat episode, Bill Banham sits down with Georgie Cooke, Learning and Change Strategist co-founder of Lima Delta, to unpack why so many transformations lose steam and how to design plans that stick. From status quo bias and risk aversion to the quiet power of team norms, Georgie explains the psychology that shapes every initiative and shows how to turn insight into action. Tune in to hear a clear breakdown of the Inspire, Train, Sustain framework and why sequence matters. Inspire builds urgency with a story that balances opportunity with the cost of staying the same. Train turns ideas into decisions through scenario-based practice and feedback that builds real capability. Sustain locks in new habits with aligned processes, incentives, communities of practice, and ongoing communication that respects the forgetting curve.