Hearts, Minds, and the Mechanics of Change with Richard Page-Brown

Episode notes

Change rarely fails because the software didn’t ship. It fails because people didn’t shift. In this episode, Bill Bnaham sits down with Richard Page-Brown , a veteran program and change practitioner, to map a clear path from big intentions to sustained behavior change. Using the ADKAR model as our backbone, we move step by step through awareness, desire, knowledge, ability, and reinforcement, translating each stage into simple tactics HR leaders can use on Monday morning. We start with the hard question: why change, and why now? Richard shows how to use market data, employee feedback, and the risks of no action to build true awareness, then turns to the messy middle—desire—where WIIFM, persona-based impact assessments, and credible advocates turn compliance into commitment. From there, we dig into knowledge design for HR tech rollouts, blending e-learning, workshops, SOPs, and process maps. Along the way, we explore AI-driven skills mapping, faster upskilling cycles, and how leading platforms turn skill gaps into targeted learning, coaching, and mentoring.