How to Scale a Business · 2026-05-01 · 27 min
Tiyon Simpson shares how personal branding and positioning help entrepreneurs stand out in a market where AI makes it easy for businesses to look and sound the same. He explains why many teams overuse AI in a way that strips out creativity and human connection, and why audiences are increasingly hungry for authenticity. Tiyon breaks down what a brand really is, how to start with the why before the how, and how to use AI as a tool to accelerate strategy and execution without sacrificing craft. The conversation also covers the importance of community, real relationships, and client care as long-term differentiators when scaling a business.
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