How to Grow a CMO · 2026-05-07 · 40 min
Standing out in a market that won’t sit still. Part 2 picks up the pace. Recorded live at RSAC, this half of the conversation gets into the work itself. Topics range from what makes cybersecurity marketing hard, what makes it exciting, and why so much of the job now sits in the tension between clarity and change. Listen to Part 2 for a smart, candid conversation about what cybersecurity marketers are really up against - and how to find your edge when the market keeps shifting. Host Alastair Hussain interviews: Sunil Frida, CMO at Zscaler Genefa Murphy, CMO JFrog Part of the How to Grow a CMO cyber mini-series, from tmp
Mark Abramowitz, CMO at Dataiku: Global perspectives, people-first leadership, and AI61 / 100Joe Taiano, CMO at RSM US LLP: Business fluency, being understood, and changeErin Gabrielson, CMO at IBM: Curiosity, confidence, and sales alignmentPart 1: Zscaler & JFrogPart 1: Live Panel: Okta, Check Point, CrowdStrike, Datadog