How Leaders Think with Kenny Lange · 2026-06-17 · 52 min
What if we've been thinking about business all wrong? In this episode, Kenny Lange sits down with Neal Foard, founder of Storyfire®, to explore why the word "business" may have distanced us from the people we serve - and why thinking like a tradesman changes everything. Neal shares lessons from decades creating campaigns for brands like Toyota, Budweiser, Lexus, and Sony, revealing how storytelling, generosity, and genuine care create companies that customers love and employees are proud to represent. If you're a business leader, entrepreneur, or anyone who wants to build something meaningful, this conversation will challenge how you think about customers, culture, and the stories your organization tells itself. Listen on Other Platforms Apple Podcasts: Spotify: Google Podcasts: Amazon Music: YouTube: Website: Neal Foard Resources Website: LinkedIn: Instagram: YouTube: Personal Website: Hashtags #howleadersthink #leadership #storytelling #businessleadership
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