How I Grew This: Real Stories of Digital Growth · 2023-09-21 · 38 min
Jayne Peressini is the Senior Director, Mobile Marketing and Growth @ Electronic Arts (EA). Her team manages user acquisition, retargeting, and user retention across the multiple genres of games that EA produces. Jayne’s interest in gaming dates back to the pre-iPhone era when her Dad purchased her a console on which she became hooked to playing games. Jayne believes that mobile gaming helps people gain a sense of community and can sometimes act as a welcome distraction, which is why mobile gaming metrics have been going through the roof during the pandemic. She also believes in taking a challenging campaign and iterating through to make it work. She fondly recalls a campaign where she challenged assumptions about women playing sports and eventually succeeded after multiple iterations. Furthermore, Jayne firmly believes in the idea of “you only fail when you quit” and also emphasizes the importance of working together through failure in order to achieve success as a team. Jayne thinks that, especially after IDFA deprecation in iOS 14.5, gaming companies should focus on overall user lifecycle metrics.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What EA, Atari, and Supercell Taught David Gardner About Executive LeadershipMission One: The Executive Edge · on Electronic Arts74 / 100
Cannes Lions takeaways: Lessons for marketers to carry through 2026Ad Age Insider · on Electronic Arts43 / 100
Paid ADS SignificanceThe Digital CEO Show · on Retargeting28 / 100
Shifting the Search Paradigm: How Branch Discovery Powers On-Device Intent for Half a Billion Users with Harish Thimmappa85 / 100
The Viral Growth Blueprint: How Nic Weber Turned Creators Into a Scalable Acquisition Engine71 / 100
The Ad Monetization Paradox: How User Experience Drives 3x Revenue Growth with David Leviev73 / 100
Why Your MarTech Stack Is Broken - And How to Fix It Without Starting Over with Rebecca Nackson52 / 100
Reclaim Your Brand Voice and Rise Above the AI Slop with Chris Silvestri82 / 100